Appier Case Studies Toyota's Successful Digital Marketing Strategy: A Case Study

Edit This Case Study Record

	Toyota's Successful Digital Marketing Strategy: A Case Study Appier

Toyota's Successful Digital Marketing Strategy: A Case Study

Appier

Technology Category	Sensors - Autonomous Driving Sensors
Applicable Industries	Automotive Transportation
Applicable Functions	Logistics & Transportation Maintenance
Use Cases	Traffic Monitoring Transportation Simulation
Challenge	Toyota Motor Philippines Corporation (TMPC), a subsidiary of Toyota Motor Corporation, was facing two major challenges. Firstly, they were struggling with insufficient site traffic to their 'Here For You' website, a platform where they share virus advisories, virtual engagement options with salespeople and technicians, at-home car maintenance tips, and details about their community support initiatives. This was particularly important as the COVID-19 pandemic unfolded and the company wanted to assure its customers of its continued support. Secondly, despite running several digital marketing campaigns concurrently, the brand was finding it difficult to expand its audience reach while maintaining cost-effectiveness. Read More
About Customer	Toyota Motor Philippines Corporation (TMPC) is a subsidiary of Toyota Motor Corporation, responsible for the assembly and distribution of Toyota vehicles in the Philippines since 1988. The brand has been present in the market since the 1960s and is committed to providing Filipinos with safe and reliable transportation. Toyota Philippines has always taken a customer-centric approach, aiming to be more than just a purveyor of quality cars. They strive to be a brand that is available to and supportive of customers, going beyond their core business to provide empathetic and timely customer care. Read More
Solution	To overcome these challenges, Toyota partnered with Appier, a leading technology company. Appier helped Toyota define the demographics of their target audience more effectively across various regions in the Philippines. Using AI, Appier identified real-time interests and ranked keywords to precisely target valuable users. The highest-ranking interests included 'automobile', 'sports', 'finance' and associated keywords such as Toyota, Honda, Suzuki, hiking, insurance, investment, etc. With these insights, Appier applied its cross-screen targeting technology to deliver ads on different premium sites via both PC and mobile. This technology also allowed for ongoing campaign monitoring and quick adjustments to the strategy as necessary. Read More Log in to view content
Contents

Technology Category

Sensors - Autonomous Driving Sensors

Applicable Industries

Automotive

Transportation

Applicable Functions

Logistics & Transportation

Maintenance

Use Cases

Traffic Monitoring

Transportation Simulation

Challenge

Toyota Motor Philippines Corporation (TMPC), a subsidiary of Toyota Motor Corporation, was facing two major challenges. Firstly, they were struggling with insufficient site traffic to their 'Here For You' website, a platform where they share virus advisories, virtual engagement options with salespeople and technicians, at-home car maintenance tips, and details about their community support initiatives. This was particularly important as the COVID-19 pandemic unfolded and the company wanted to assure its customers of its continued support. Secondly, despite running several digital marketing campaigns concurrently, the brand was finding it difficult to expand its audience reach while maintaining cost-effectiveness.

About Customer

Toyota Motor Philippines Corporation (TMPC) is a subsidiary of Toyota Motor Corporation, responsible for the assembly and distribution of Toyota vehicles in the Philippines since 1988. The brand has been present in the market since the 1960s and is committed to providing Filipinos with safe and reliable transportation. Toyota Philippines has always taken a customer-centric approach, aiming to be more than just a purveyor of quality cars. They strive to be a brand that is available to and supportive of customers, going beyond their core business to provide empathetic and timely customer care.

Solution

To overcome these challenges, Toyota partnered with Appier, a leading technology company. Appier helped Toyota define the demographics of their target audience more effectively across various regions in the Philippines. Using AI, Appier identified real-time interests and ranked keywords to precisely target valuable users. The highest-ranking interests included 'automobile', 'sports', 'finance' and associated keywords such as Toyota, Honda, Suzuki, hiking, insurance, investment, etc. With these insights, Appier applied its cross-screen targeting technology to deliver ads on different premium sites via both PC and mobile. This technology also allowed for ongoing campaign monitoring and quick adjustments to the strategy as necessary.

Impact #1	The partnership with Appier and the implementation of AI-driven strategies resulted in a significant improvement in Toyota's digital marketing efforts. The precise audience segmentation and cross-screen targeting technology allowed Toyota to reach a wider audience more effectively and efficiently. This not only increased site traffic but also improved the cost-effectiveness of their digital marketing campaigns. The ability to monitor the campaign in real-time and make quick adjustments to the strategy as necessary also enhanced the overall operational efficiency. This case demonstrates the power of AI in enhancing digital marketing strategies and achieving operational excellence.

Impact #1

The partnership with Appier and the implementation of AI-driven strategies resulted in a significant improvement in Toyota's digital marketing efforts. The precise audience segmentation and cross-screen targeting technology allowed Toyota to reach a wider audience more effectively and efficiently. This not only increased site traffic but also improved the cost-effectiveness of their digital marketing campaigns. The ability to monitor the campaign in real-time and make quick adjustments to the strategy as necessary also enhanced the overall operational efficiency. This case demonstrates the power of AI in enhancing digital marketing strategies and achieving operational excellence.

Benefit #1	Increased site traffic threefold compared to overall site traffic prior to the campaign
Benefit #2	Attracted 44,312 visits to the 'Here For You' site in just one month
Benefit #3	Exceeded the set KPI of 44,073 site visits in a month

Benefit #1

Increased site traffic threefold compared to overall site traffic prior to the campaign

Benefit #2

Attracted 44,312 visits to the 'Here For You' site in just one month

Benefit #3

Exceeded the set KPI of 44,073 site visits in a month

Download PDF Version

Overview

Toyota's Successful Digital Marketing Strategy: A Case Study

Operational Impact

Quantitative Benefit