GoodData
Case Studies
TownNews: Turning Media Data into Insights
Overview
TownNews: Turning Media Data into InsightsGoodData |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics | |
Sales & Marketing Business Operation | |
Real-Time Location System (RTLS) Supply Chain Visibility | |
Data Science Services System Integration | |
Operational Impact
Media companies can now draw connections between core business products-videos, articles, and other content-and the revenue that’s generated from those products. | |
Media organizations can make more informed decisions regarding content, advertising rates, and even staffing. | |
Media companies can assess whether a viewer is a paying subscriber or a drive-by viewer-and what content plays better with each audience. | |
Quantitative Benefit
In the first two weeks of offering the product, TownNews won 29 customers. | |
During two product demonstrations, customers discovered that they weren’t getting the optimal advertising revenue that was available to them. By closing that loophole, they almost immediately paid for the product. | |