Plivo Case Studies Touchless Payment Solution for LAZ Parking through Text Messaging

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	Touchless Payment Solution for LAZ Parking through Text Messaging Plivo

Touchless Payment Solution for LAZ Parking through Text Messaging

Plivo

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Sensors - GPS
Applicable Industries	Equipment & Machinery Telecommunications
Applicable Functions	Product Research & Development
Use Cases	Smart Parking Vehicle-to-Infrastructure
Services	System Integration
Challenge	LAZ Parking, a company that manages over a million parking spaces across 3,400 locations in 38 US states, was faced with the challenge of providing an easy and quick payment method for their customers. The company had a diverse range of parking properties, each with different equipment, practices, and policies. While some properties had machines for payment, others relied on attendants or valets. The company had developed an online reservation system for garages and an app for regular customers, but lacked a solution for surface lots where reservations and space holding were not possible. They needed an on-demand payment system that would allow customers to pay with their phones without the need to download an app. Read More
About Customer	LAZ Parking is a US-based company that manages parking properties on behalf of lot and garage owners. The company oversees more than a million parking spaces in over 3,400 locations across 38 states. Founded in 1981 and headquartered in Hartford, CT, LAZ Parking caters to a diverse range of properties, each with its own unique equipment, practices, and policies. The company's clientele consists of drivers who seek convenient parking spaces and prefer quick and easy payment methods. LAZ Parking is committed to innovation and customer satisfaction, as evidenced by their adoption of a text-to-pay solution. Read More
Solution	LAZ Parking came up with a simple solution of using text messaging for payments. They leased a single short code number from Plivo, a communications platform, and used it across the country. Each parking lot was assigned a unique code which customers could text to the leased number. In response, customers received a link to a page where they could make their payment. LAZ Parking also partnered with Plivo to provide the APIs needed to integrate texting into their application. Plivo was chosen for its reliable set of APIs, transparency, and competitive pricing. The implementation of Plivo went smoothly, with the company praising the simplicity and cleanliness of the APIs and the quality of the documentation and support provided. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Sensors - GPS

Applicable Industries

Equipment & Machinery

Telecommunications

Applicable Functions

Product Research & Development

Use Cases

Smart Parking

Vehicle-to-Infrastructure

Services

System Integration

Challenge

LAZ Parking, a company that manages over a million parking spaces across 3,400 locations in 38 US states, was faced with the challenge of providing an easy and quick payment method for their customers. The company had a diverse range of parking properties, each with different equipment, practices, and policies. While some properties had machines for payment, others relied on attendants or valets. The company had developed an online reservation system for garages and an app for regular customers, but lacked a solution for surface lots where reservations and space holding were not possible. They needed an on-demand payment system that would allow customers to pay with their phones without the need to download an app.

About Customer

LAZ Parking is a US-based company that manages parking properties on behalf of lot and garage owners. The company oversees more than a million parking spaces in over 3,400 locations across 38 states. Founded in 1981 and headquartered in Hartford, CT, LAZ Parking caters to a diverse range of properties, each with its own unique equipment, practices, and policies. The company's clientele consists of drivers who seek convenient parking spaces and prefer quick and easy payment methods. LAZ Parking is committed to innovation and customer satisfaction, as evidenced by their adoption of a text-to-pay solution.

Solution

LAZ Parking came up with a simple solution of using text messaging for payments. They leased a single short code number from Plivo, a communications platform, and used it across the country. Each parking lot was assigned a unique code which customers could text to the leased number. In response, customers received a link to a page where they could make their payment. LAZ Parking also partnered with Plivo to provide the APIs needed to integrate texting into their application. Plivo was chosen for its reliable set of APIs, transparency, and competitive pricing. The implementation of Plivo went smoothly, with the company praising the simplicity and cleanliness of the APIs and the quality of the documentation and support provided.

Impact #1	The implementation of the text-to-pay solution has had a significant impact on LAZ Parking's operations. The simplicity and convenience of the solution have been well-received by customers, leading to its widespread adoption. The solution has also allowed the company to remove pay station machines at several locations, resulting in cost savings and operational efficiencies. The solution has proven particularly useful during the COVID-19 pandemic, as it allows for touchless payments, enhancing customer safety. The company has also appreciated the transparency and reliability of working with Plivo, which has seamlessly integrated into their operations without disrupting the customer experience.

Impact #1

The implementation of the text-to-pay solution has had a significant impact on LAZ Parking's operations. The simplicity and convenience of the solution have been well-received by customers, leading to its widespread adoption. The solution has also allowed the company to remove pay station machines at several locations, resulting in cost savings and operational efficiencies. The solution has proven particularly useful during the COVID-19 pandemic, as it allows for touchless payments, enhancing customer safety. The company has also appreciated the transparency and reliability of working with Plivo, which has seamlessly integrated into their operations without disrupting the customer experience.

Benefit #1	LAZ Parking has implemented the text-to-pay solution in around 600 locations, up from zero in just three years.
Benefit #2	Approximately 50% of transactions at many sites are now conducted via text each month.
Benefit #3	Several smaller locations have been able to remove pay station machines and switch to 100% text and app-based payments.

Benefit #1

LAZ Parking has implemented the text-to-pay solution in around 600 locations, up from zero in just three years.

Benefit #2

Approximately 50% of transactions at many sites are now conducted via text each month.

Benefit #3

Several smaller locations have been able to remove pay station machines and switch to 100% text and app-based payments.

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Overview

Touchless Payment Solution for LAZ Parking through Text Messaging

Operational Impact

Quantitative Benefit