Domo Case Studies Torchy’s Tacos Makes Data a Key Ingredient to Success With Domo
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Torchy’s Tacos Makes Data a Key Ingredient to Success With Domo

Domo
Analytics & Modeling - Real Time Analytics
Functional Applications - Inventory Management Systems
Retail
Business Operation
Sales & Marketing
Inventory Management
Real-Time Location System (RTLS)
Data Science Services
Before Domo, Torchy’s struggled with a data collection and reporting process that might make sense when running a single food truck, but not a taco empire. The finance team would have to manually collect data across disparate data sources, build reports one by one in Excel, and then send reports out to each store operator. With more than 100 stores to track, the finance team spent all its time on reporting, with limited time left over for analysis.
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Since 2006, Torchy’s Tacos has grown from a single food truck to more than 100 locations across 14 states. With a passion for fresh ingredients and innovative flavors, their founder says they’re serious about one thing and one thing only: their food. But thanks to Domo, data comes a close second.
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Using Domo’s drag-and-drop Magic ETL, Torchy’s can quickly and easily pull data from all its data sources, process and transform it, and then visualize it with dynamic dashboards. By reducing the need to leverage developers every time they want to add a data set or run a new analysis, the finance team and store operators are able to significantly reduce their time to insight. Torchy’s uses Domo to improve its employee utilization and real estate strategy, which helps the company deliver a better dining experience. The company also leverages IoT sensor data to not only ensure food is delivered quickly to the right table, but to understand how customers move through each store and where they sit.
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Improved employee utilization and real estate strategy
Better understanding of customer movement and seating preferences in each store
Reduced time to insight for finance team and store operators
120 Domo users across the company
Data collection and reporting process optimized for over 100 stores
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