Bullhorn
Case Studies
TopLine Comms Enhances PR Operations with Bullhorn CRM
Overview
TopLine Comms Enhances PR Operations with Bullhorn CRMBullhorn |
Infrastructure as a Service (IaaS) - Public Cloud Platform as a Service (PaaS) - Application Development Platforms | |
Telecommunications | |
Sales & Marketing | |
Inventory Management Time Sensitive Networking | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
Since implementing Bullhorn CRM, TopLine Comms has seen a positive shift in both its process management and performance. The CRM's real-time customer sentiment and engagement analysis allows agency leaders to determine which accounts are running smoothly and which are in jeopardy, before the client even calls. The automated email tracking provided by Bullhorn CRM has resulted in better relationships with journalists and improved media outreach and client management by making contact history instantly accessible. The software has also enabled TopLine Comms to create a centrally accessible trove of knowledge capital. The company is confident that Bullhorn CRM will grow alongside them, and its ease-of-use has allowed TopLine Comms to onboard new team members quickly and effortlessly with immediate results. | |
Quantitative Benefit
Prospective client data and interactions are now tracked and centrally managed using Bullhorn CRM. | |
TopLine Comms has seen an increase in top-tier press coverage for clients across accounts. | |
TopLine Comms has automated its client and journalist data entry, saving countless hours in manual tracking. | |