Microsoft Azure (Microsoft) Case Studies Top European media company transforming digital services with Azure
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Top European media company transforming digital services with Azure

Microsoft Azure (Microsoft)
Platform as a Service (PaaS) - Connectivity Platforms
Infrastructure as a Service (IaaS) - Cloud Computing
Application Infrastructure & Middleware - API Integration & Management
Business Operation
Product Research & Development
Cloud Planning, Design & Implementation Services
System Integration
Sanoma Corporation, one of the largest media companies in Europe, faced the challenge of simplifying the creation of innovative online services for multiple business groups. The company needed to deliver relevant services quickly, requiring better insight and access to data. Sanoma had created APIs to provide access to data, including consumer profiles and media content, but needed a highly secure and scalable platform to deliver these APIs. The platform also needed to support a complex environment with diverse brands, digital assets, and developers working in various programming environments and apps for different platforms, including mobile devices.
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Based in Helsinki, Finland, Sanoma Corporation is a leading European media group with operations in multiple countries and offerings that include magazines, newspapers, TV, radio, and online gaming. The company has more than 7,500 employees and reported annual revenue of €1.9 billion (US$2.15 billion) in 2015. Sanoma was an early adopter of digital media, publishing digital versions of its flagship newspapers since 1996. Today, the company continues to enhance and expand its digital services across all channels, aiming to stay competitive in the rapidly evolving media landscape.
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Sanoma Corporation chose Microsoft Azure API Management to centrally manage its APIs, ensuring compliance with regulatory requirements and meeting privacy and security standards. Azure ExpressRoute was used to connect diverse assets hosted in Sanoma datacenters and other environments such as Amazon Web Services. A self-service portal was created with Azure API Management, allowing developers to easily access and test APIs while building new services in the cloud. The tool also monitors the health and usage of APIs for operational improvement. This solution enabled Sanoma to serve millions of API calls per day without scalability concerns, supporting the iterative development needed for delivering the best customer experience.
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Sanoma Corporation can now handle traffic peaks during major events, scaling out instantly when needed and scaling back down afterward.
The company pays only for the services it uses, avoiding a big upfront investment in IT infrastructure.
Azure API Management simplifies secure access to core API capabilities, allowing Sanoma to focus on app innovation and customer experience.
Sanoma reported annual revenue of €1.9 billion (US$2.15 billion) in 2015.
The company has more than 7,500 employees.
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