Instabot.io Case Studies Top Asian Start-Up Leverages Instabot for Personalized User Experience

Edit This Case Study Record

	Top Asian Start-Up Leverages Instabot for Personalized User Experience Instabot.io

Top Asian Start-Up Leverages Instabot for Personalized User Experience

Instabot.io

Technology Category	Application Infrastructure & Middleware - Blockchain Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions	Sales & Marketing
Use Cases	Chatbots
Challenge	FintruX Network, a leading start-up in Asia, faced the challenge of explaining their highly sophisticated technology to four different audiences within a limited time frame on a static website. The average duration of a user on a website is between 90 to 150 seconds, depending on whether it's a B2B or B2C website. Within this short span, users typically cannot read all the content on a website, leading to a drop in conversion rates. If users experience friction or cannot find answers to their questions, they are more likely to abandon the site. FintruX needed a solution that could answer common questions from different audiences, educate visitors, and speed up their conversion cycle without having to change any of the content on their website. Read More
About Customer	FintruX Network is a top start-up in Asia, founded by veteran entrepreneurs and having raised over $25 million in their first round. The company is about to launch an innovative financing solution set to change the way SMEs globally secure affordable financing without collateral requirement. They provide innovative global financial and business solutions to foster startups and SME growth. Their latest product leverages cutting-edge blockchain technology, credit enhancements, and an open ecosystem to deliver immense value. The company aims to be a one-stop resource and solution provider for business growth and sustainability. Read More
Solution	FintruX decided to use Instabot, an automated solution that streamlines marketing, sales, and customer service efforts. Instabot offers a simple, easy-to-use platform that focuses on building robust, automated bot conversations, and employing the use of Natural Language Processing (NLP) to better understand the needs of users. This allowed FintruX to personalize and target answers for each audience without having to change any of the content on their website. The team at FintruX chose Instabot after carrying out a detailed analysis of platforms available in the market. They felt it was important to leverage an automated solution that would streamline their efforts and better understand the needs of their users. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Blockchain

Platform as a Service (PaaS) - Application Development Platforms

Applicable Functions

Sales & Marketing

Use Cases

Chatbots

Challenge

FintruX Network, a leading start-up in Asia, faced the challenge of explaining their highly sophisticated technology to four different audiences within a limited time frame on a static website. The average duration of a user on a website is between 90 to 150 seconds, depending on whether it's a B2B or B2C website. Within this short span, users typically cannot read all the content on a website, leading to a drop in conversion rates. If users experience friction or cannot find answers to their questions, they are more likely to abandon the site. FintruX needed a solution that could answer common questions from different audiences, educate visitors, and speed up their conversion cycle without having to change any of the content on their website.

About Customer

FintruX Network is a top start-up in Asia, founded by veteran entrepreneurs and having raised over $25 million in their first round. The company is about to launch an innovative financing solution set to change the way SMEs globally secure affordable financing without collateral requirement. They provide innovative global financial and business solutions to foster startups and SME growth. Their latest product leverages cutting-edge blockchain technology, credit enhancements, and an open ecosystem to deliver immense value. The company aims to be a one-stop resource and solution provider for business growth and sustainability.

Solution

FintruX decided to use Instabot, an automated solution that streamlines marketing, sales, and customer service efforts. Instabot offers a simple, easy-to-use platform that focuses on building robust, automated bot conversations, and employing the use of Natural Language Processing (NLP) to better understand the needs of users. This allowed FintruX to personalize and target answers for each audience without having to change any of the content on their website. The team at FintruX chose Instabot after carrying out a detailed analysis of platforms available in the market. They felt it was important to leverage an automated solution that would streamline their efforts and better understand the needs of their users.

Impact #1	By leveraging Instabot, FintruX was able to better understand user needs across their different client audiences. This led to a curated experience for website visitors, reducing friction and speeding up the conversion cycle. The use of Instabot also allowed FintruX to answer frequently asked questions through an interactive experience and educate visitors who came to their website. This personalized and targeted approach has led to an increase in newsletter and borrower sign-ups. FintruX looks forward to leveraging the ever-expanding feature set on Instabot.

Impact #1

By leveraging Instabot, FintruX was able to better understand user needs across their different client audiences. This led to a curated experience for website visitors, reducing friction and speeding up the conversion cycle. The use of Instabot also allowed FintruX to answer frequently asked questions through an interactive experience and educate visitors who came to their website. This personalized and targeted approach has led to an increase in newsletter and borrower sign-ups. FintruX looks forward to leveraging the ever-expanding feature set on Instabot.

Benefit #1	Increase in newsletter sign-ups
Benefit #2	Increase in borrower sign-ups

Benefit #1

Increase in newsletter sign-ups

Benefit #2

Increase in borrower sign-ups

Download PDF Version

Overview

Top Asian Start-Up Leverages Instabot for Personalized User Experience

Operational Impact

Quantitative Benefit