Acquia DAM
Case Studies
Timberlake Cabinetry: Enhancing Sales and Marketing Efficiency with Acquia DAM
Overview
Timberlake Cabinetry: Enhancing Sales and Marketing Efficiency with Acquia DAMAcquia DAM |
Functional Applications - Enterprise Asset Management Systems (EAM) | |
Buildings Education | |
Sales & Marketing | |
Asset Health Management (AHM) Virtual Training | |
System Integration Training | |
Operational Impact
The implementation of Acquia DAM has brought about significant operational benefits for Timberlake Cabinetry. It has provided a central source of truth for all of their marketing content, with a permission structure that allows the marketing team to control what content users can access. This ensures that only the most current, on-brand assets are being downloaded and distributed. The self-serve access to content has enhanced productivity by allowing the creative team to spend less time responding to image requests and more time on creative work. It also enables the sales team to have instant and efficient access to the content they need, when they need it. Furthermore, the Insights app provides the marketing team with valuable information on asset usage, helping them make effective, data-driven decisions around content creation and distribution. The successful implementation and rollout of Acquia DAM has become a model for success within the Timberlake organization. | |
Quantitative Benefit
96,000 embed views in the last 12 months | |
17,000 downloads in the last 12 months | |
3,000 logins in the last 12 months | |