Tiket.com Boosts Customer Engagement and Reduces Churn by 30% with Automated Flows & Triggered Emails

Tiket.com turned to MoEngage to activate their customer engagement strategy. They segmented customers based on purchase history, category purchased, and recency of app usage. Using MoEngage Flows, they automated cross-channel campaigns to these segments, engaging users through email and push notifications. With MoEngage’s recommendation engine, they personalized their offers based on the user’s browsing behavior to reduce abandonment. Tiket.com segmented users based on their lifecycle stages of “First Purchase”, “Repeat Purchase” and “Inactive or Dormant” and created cross-channel campaigns that delivered personalized messages based on their browsing and purchase history. They ran a cross-channel campaign using push notifications and email to encourage users who abandoned cart. They used the user’s search history and location to understand their last browsed product(s) and offered discounts on them. For repeat purchases, they used MoEngage Flows to encourage repeat purchase through a cross-channel campaign across email and push notifications. For re-engaging inactive users, they ran custom email campaigns to re-engage with them and push them to revisit the app.