Google Cloud Platform Case Studies TIER Mobility is Revolutionizing Urban Transport With Looker

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	TIER Mobility is Revolutionizing Urban Transport With Looker Google Cloud Platform

TIER Mobility is Revolutionizing Urban Transport With Looker

Google Cloud Platform

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Fleet Management Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	TIER Mobility, a Berlin-based startup offering e-scooter ride-sharing services, was facing challenges with its initial tech stack. The company's rapid growth and expansion into new cities required a scalable business intelligence solution. The existing system, which used Alooma for data loading and open-source BI solutions for the modeling layer, was inefficient and lacked the power to provide deeper insights into the performance of the fleet. The BI team was spending most of their time writing and updating SQL queries, which was not sustainable for a fast-growing business. Read More
About Customer	TIER Mobility is a Berlin-based startup that provides accessible, clean transport by offering a fleet of e-scooters that users can access via a mobile app. The company started operations in October 2018 and within a year, it had scooters in over 40 major European cities with further expansion plans in place. TIER Mobility's workforce grew to more than 350 employees within a very short time to meet popular demand. The company operates in a highly competitive shared mobility sector where customers choose the provider with the best technology, the highest availability, and the lowest price. Read More
Solution	TIER Mobility chose Looker as its business intelligence solution due to its excellent scalability and ability to access new data sources quickly. Looker allows TIER Mobility to set up new dashboards and KPIs efficiently, providing all 350+ employees with the data they need. The platform is used across all departments, each interested in different types of data. Looker's functionality creates a single source of truth that all employees can agree and rely on. The platform also allows employees to become Looker experts and create their own KPIs and dashboards, reducing the workload of the business intelligence team. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Fleet Management

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

TIER Mobility, a Berlin-based startup offering e-scooter ride-sharing services, was facing challenges with its initial tech stack. The company's rapid growth and expansion into new cities required a scalable business intelligence solution. The existing system, which used Alooma for data loading and open-source BI solutions for the modeling layer, was inefficient and lacked the power to provide deeper insights into the performance of the fleet. The BI team was spending most of their time writing and updating SQL queries, which was not sustainable for a fast-growing business.

About Customer

TIER Mobility is a Berlin-based startup that provides accessible, clean transport by offering a fleet of e-scooters that users can access via a mobile app. The company started operations in October 2018 and within a year, it had scooters in over 40 major European cities with further expansion plans in place. TIER Mobility's workforce grew to more than 350 employees within a very short time to meet popular demand. The company operates in a highly competitive shared mobility sector where customers choose the provider with the best technology, the highest availability, and the lowest price.

Solution

TIER Mobility chose Looker as its business intelligence solution due to its excellent scalability and ability to access new data sources quickly. Looker allows TIER Mobility to set up new dashboards and KPIs efficiently, providing all 350+ employees with the data they need. The platform is used across all departments, each interested in different types of data. Looker's functionality creates a single source of truth that all employees can agree and rely on. The platform also allows employees to become Looker experts and create their own KPIs and dashboards, reducing the workload of the business intelligence team.

Impact #1	Looker's platform works intuitively, requiring no prior training for new employees.
Impact #2	Employees from various departments are trained to become Looker experts, enabling them to create their own KPIs and dashboards.
Impact #3	Looker allows access to near real-time data, enabling immediate answers to time-critical questions.

Impact #1

Looker's platform works intuitively, requiring no prior training for new employees.

Impact #2

Employees from various departments are trained to become Looker experts, enabling them to create their own KPIs and dashboards.

Impact #3

Looker allows access to near real-time data, enabling immediate answers to time-critical questions.

Benefit #1	Reduced BI staff costs by 50%
Benefit #2	Adding an average of five new metrics per month
Benefit #3	Building five to ten dashboards and processing 60+ ad hoc requests per month

Benefit #1

Reduced BI staff costs by 50%

Benefit #2

Adding an average of five new metrics per month

Benefit #3

Building five to ten dashboards and processing 60+ ad hoc requests per month

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Overview

TIER Mobility is Revolutionizing Urban Transport With Looker

Operational Impact

Quantitative Benefit