solocal Case Studies Thomas Cook sees a fivefold increase in traffic within 3 months

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	Thomas Cook sees a fivefold increase in traffic within 3 months solocal

Thomas Cook sees a fivefold increase in traffic within 3 months

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Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Sales & Marketing
Use Cases	Search & Rescue
Services	Software Design & Engineering Services
Challenge	Thomas Cook France was focused on achieving three key objectives with the creation of their two new store locators: Optimize search engine indexing and the online visibility of its agencies, Use the web to generate traffic and qualified leads for its points of sale, Improve the experience and the satisfaction levels of clients by following them individually from the initial online search through to their appearance in the physical travel agency. Read More
About Customer	Thomas Cook, the pioneer of travel packages, is the second largest tourism group in Europe following its acquisition of Jet Tours and the third largest group worldwide. In France, Thomas Cook is the number one tourism and leisure network and Jet Tours is the fifth largest tour operator with approximately 10% of the market. Today, Thomas Cook France has almost 450 travel agencies with about 260 of those modelled after their new concept of "modern, digital and inspirational" — aimed to reflect their position in the market. Read More
Solution	Thomas Cook completed its digital transformation by implementing the BRIDGE Store Locator at the end of 2016 for both Jet Tours and Thomas Cook. Each of its 450 travel agencies has a dedicated Local Page within the Store Locator which are optimized for local SEO. These pages provide users with basic agency information, a map, opening hours and photos of each location, as well as, a personalized greeting from the respective agency. Agencies are able to generate leads and in-store traffic for the agencies through the presence of calls to action and contact forms within each Local Page. Thomas Cook also chose to implement BRIDGE's Online Listings solution, allowing the company to synchronize its local data with Google My Business, one of the largest listings providers in the world. The agencies are now able to benefit from organic optimized indexing on Google search results. The BRIDGE solution offers customers a seamless, cross-channel shopping experience, from the web to the physical agency. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Sales & Marketing

Use Cases

Search & Rescue

Services

Software Design & Engineering Services

Challenge

Thomas Cook France was focused on achieving three key objectives with the creation of their two new store locators: Optimize search engine indexing and the online visibility of its agencies, Use the web to generate traffic and qualified leads for its points of sale, Improve the experience and the satisfaction levels of clients by following them individually from the initial online search through to their appearance in the physical travel agency.

About Customer

Thomas Cook, the pioneer of travel packages, is the second largest tourism group in Europe following its acquisition of Jet Tours and the third largest group worldwide. In France, Thomas Cook is the number one tourism and leisure network and Jet Tours is the fifth largest tour operator with approximately 10% of the market. Today, Thomas Cook France has almost 450 travel agencies with about 260 of those modelled after their new concept of "modern, digital and inspirational" — aimed to reflect their position in the market.

Solution

Thomas Cook completed its digital transformation by implementing the BRIDGE Store Locator at the end of 2016 for both Jet Tours and Thomas Cook. Each of its 450 travel agencies has a dedicated Local Page within the Store Locator which are optimized for local SEO. These pages provide users with basic agency information, a map, opening hours and photos of each location, as well as, a personalized greeting from the respective agency. Agencies are able to generate leads and in-store traffic for the agencies through the presence of calls to action and contact forms within each Local Page. Thomas Cook also chose to implement BRIDGE's Online Listings solution, allowing the company to synchronize its local data with Google My Business, one of the largest listings providers in the world. The agencies are now able to benefit from organic optimized indexing on Google search results. The BRIDGE solution offers customers a seamless, cross-channel shopping experience, from the web to the physical agency.

Impact #1	The BRIDGE Store Locator has allowed Thomas Cook to reinforce its digital transformation by offering each one of its agencies a greater online visibility. This means that they appear on Google in local search results, which are a strong generator of phone calls and footfall to travel agencies.
Impact #2	The BRIDGE solution lets Thomas Cook measure, in real time, the qualified leads sent to each branch, by phone or via a quotation form. Local Pages have led to a fourfold increase in the number of calls made by customers directly to agencies.
Impact #3	The BRIDGE solution offers customers a seamless, cross-channel shopping experience, from the web to the physical agency.

Impact #1

The BRIDGE Store Locator has allowed Thomas Cook to reinforce its digital transformation by offering each one of its agencies a greater online visibility. This means that they appear on Google in local search results, which are a strong generator of phone calls and footfall to travel agencies.

Impact #2

The BRIDGE solution lets Thomas Cook measure, in real time, the qualified leads sent to each branch, by phone or via a quotation form. Local Pages have led to a fourfold increase in the number of calls made by customers directly to agencies.

Impact #3

The BRIDGE solution offers customers a seamless, cross-channel shopping experience, from the web to the physical agency.

Benefit #1	750 incoming calls per day as a result of the store locators
Benefit #2	X3 increase in traffic from mobile devices
Benefit #3	1,500 completed contact forms sent to agencies

Benefit #1

750 incoming calls per day as a result of the store locators

Benefit #2

X3 increase in traffic from mobile devices

Benefit #3

1,500 completed contact forms sent to agencies

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Overview

Thomas Cook sees a fivefold increase in traffic within 3 months

Operational Impact

Quantitative Benefit