Case Studies Thermo Fisher Scientific Experiences 18.7% Growth in Revenue with Demandbase Web Analytics

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	Thermo Fisher Scientific Experiences 18.7% Growth in Revenue with Demandbase Web Analytics

Thermo Fisher Scientific Experiences 18.7% Growth in Revenue with Demandbase Web Analytics

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Healthcare & Hospitals Life Sciences
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	The digital marketing team at Thermo Fisher Life Sciences Solutions Group wanted to understand which companies were visiting their website and what actions were being taken. This would enable them to understand the efficacy of their digital marketing programs, which in turn would inform how their commercial strategy would move forward. Read More
About Customer	Thermo Fisher Scientific is the world leader in serving science. Through their premier brands— Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services— they offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive support. Read More
Solution	By connecting Demandbase Web Analytics into Thermo Fisher Life Sciences Solutions Group’s existing web analytics solution, the digital marketing team was able to capture account-specific information such as company name, city, country, revenue, employees, industry and audience segment for their website visitors. They were also able to assess who downloaded collateral from the site, which were the top performing content assets and what were the most commonly used search terms by each customer. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Healthcare & Hospitals

Life Sciences

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

The digital marketing team at Thermo Fisher Life Sciences Solutions Group wanted to understand which companies were visiting their website and what actions were being taken. This would enable them to understand the efficacy of their digital marketing programs, which in turn would inform how their commercial strategy would move forward.

About Customer

Thermo Fisher Scientific is the world leader in serving science. Through their premier brands— Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services— they offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive support.

Solution

By connecting Demandbase Web Analytics into Thermo Fisher Life Sciences Solutions Group’s existing web analytics solution, the digital marketing team was able to capture account-specific information such as company name, city, country, revenue, employees, industry and audience segment for their website visitors. They were also able to assess who downloaded collateral from the site, which were the top performing content assets and what were the most commonly used search terms by each customer.

Impact #1	With this information, Thermo Fisher Life Sciences Solutions Group was able to convert site metrics into actionable insights.
Impact #2	The digital marketing team is now able to create content and marketing programs that are geared to engage with accounts coming to their website.
Impact #3	This has proven to be a competitive advantage resulting in accelerated sales cycles.

Impact #1

With this information, Thermo Fisher Life Sciences Solutions Group was able to convert site metrics into actionable insights.

Impact #2

The digital marketing team is now able to create content and marketing programs that are geared to engage with accounts coming to their website.

Impact #3

This has proven to be a competitive advantage resulting in accelerated sales cycles.

Benefit #1	18.7% increase in revenue
Benefit #2	8.3% increase in 'add to cart' conversions
Benefit #3	50% growth in average deal size

Benefit #1

18.7% increase in revenue

Benefit #2

8.3% increase in 'add to cart' conversions

Benefit #3

50% growth in average deal size

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Overview

Thermo Fisher Scientific Experiences 18.7% Growth in Revenue with Demandbase Web Analytics

Operational Impact

Quantitative Benefit