Alteryx Case Studies The Toronto Star: Life after Alteryx

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	The Toronto Star: Life after Alteryx Alteryx

The Toronto Star: Life after Alteryx

Alteryx

Technology Category	Analytics & Modeling - Big Data Analytics
Applicable Functions	Sales & Marketing Business Operation
Services	Data Science Services System Integration
Challenge	The Toronto Star, a leading Canadian newspaper, was facing challenges in managing and analyzing its vast data resources. The company was using a variety of tools including MS Access, MapInfo Professional, and Tableau, but was struggling with data fear due to the potential for errors and the resulting legal implications. The company was also looking to improve its advertising targeting and circulation planning capabilities, and to support data-driven journalism. The existing tools were not providing the flexibility, speed, and ease of use that the company needed. Read More
About Customer	The Toronto Star is a Canadian broadsheet daily newspaper. It is Canada's highest-circulation newspaper on overall weekly circulation. The newspaper is owned by Toronto Star Newspapers Ltd., a division of Torstar Corporation. The Star (as it is commonly known) was first printed on Toronto World presses, and at its formation, The World owned a 51% interest in it as a silent partner. The Star covers a wide range of topics including news, politics, sports, entertainment, and more. The Star's primary areas of responsibility include advertising targeting support, circulation, editorial, and random requests. Read More
Solution	The Toronto Star adopted Alteryx Designer to manage and analyze its data. Alteryx Designer provided the company with the ability to handle all the file types it needed with ease. It also offered the flexibility of design, allowing different people to design differently, yet still effectively. The speed of Alteryx was another key advantage. The company also continued to use MapInfo Professional and Tableau, and started phasing out MS Access. The company also used Environics Analytics and a proprietary web-mapping solution. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Applicable Functions

Sales & Marketing

Business Operation

Services

Data Science Services

System Integration

Challenge

The Toronto Star, a leading Canadian newspaper, was facing challenges in managing and analyzing its vast data resources. The company was using a variety of tools including MS Access, MapInfo Professional, and Tableau, but was struggling with data fear due to the potential for errors and the resulting legal implications. The company was also looking to improve its advertising targeting and circulation planning capabilities, and to support data-driven journalism. The existing tools were not providing the flexibility, speed, and ease of use that the company needed.

About Customer

The Toronto Star is a Canadian broadsheet daily newspaper. It is Canada's highest-circulation newspaper on overall weekly circulation. The newspaper is owned by Toronto Star Newspapers Ltd., a division of Torstar Corporation. The Star (as it is commonly known) was first printed on Toronto World presses, and at its formation, The World owned a 51% interest in it as a silent partner. The Star covers a wide range of topics including news, politics, sports, entertainment, and more. The Star's primary areas of responsibility include advertising targeting support, circulation, editorial, and random requests.

Solution

The Toronto Star adopted Alteryx Designer to manage and analyze its data. Alteryx Designer provided the company with the ability to handle all the file types it needed with ease. It also offered the flexibility of design, allowing different people to design differently, yet still effectively. The speed of Alteryx was another key advantage. The company also continued to use MapInfo Professional and Tableau, and started phasing out MS Access. The company also used Environics Analytics and a proprietary web-mapping solution.

Impact #1	Improved data management and analysis capabilities.
Impact #2	Increased flexibility in data design and analysis.
Impact #3	Faster data processing and analysis.

Impact #1

Improved data management and analysis capabilities.

Impact #2

Increased flexibility in data design and analysis.

Impact #3

Faster data processing and analysis.

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Overview

The Toronto Star: Life after Alteryx

Operational Impact