LivePerson
Case Studies
The Sun Shines for Sunweb Holidays as Personalised Content Drives Online Conversions and Sales
Overview
The Sun Shines for Sunweb Holidays as Personalised Content Drives Online Conversions and SalesLivePerson |
Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms | |
Business Operation Sales & Marketing | |
Cloud Planning, Design & Implementation Services Software Design & Engineering Services | |
Operational Impact
The LivePerson solution was implemented in only two weeks, providing a level of flexibility that the team had only dreamt of in the past. | |
The personalised messages and offers alone generated an incremental conversion rate of 35 per cent on average across target segments. | |
Sunweb Holidays has succeeded in converting more visits into sales, which allows it to recoup its investment in the acquisition of new customers with a less intrusive and a more strategic approach. | |
Quantitative Benefit
The personalised messages and offers alone generated an incremental conversion rate of 35 per cent on average across target segments. | |
This resulted in a lift in total sales of 14 per cent. | |
The dynamic banner campaign generated a 31 per cent increase in sales compared to a group not subjected to it. | |