Case Studies The OCF Realty Story: From Propertyware To AppFolio Property Manager

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	The OCF Realty Story: From Propertyware To AppFolio Property Manager

The OCF Realty Story: From Propertyware To AppFolio Property Manager

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services System Integration
Challenge	OCF Realty, a full-service real estate agency in Philadelphia, faced significant challenges in managing their growing portfolio of properties. The company was using Propertyware for property management but found it cumbersome and time-consuming, particularly in handling administrative tasks and marketing efforts. The need to streamline operations and reduce the administrative burden became critical as the company nearly doubled the number of properties under management. Additionally, the existing system made it difficult to efficiently track and communicate with prospects and tenants, impacting their ability to maintain and improve occupancy rates. Read More
About Customer	OCF Realty is a full-service real estate agency based in Philadelphia, offering a wide range of services including property management, residential and commercial development, and real estate transactions. The company has positioned itself as a comprehensive service provider in the real estate market, catering to both residential and commercial clients. Over the past year, OCF Realty has experienced significant growth, nearly doubling the number of properties under its management. This growth has been driven by their ability to streamline operations and reduce administrative workload, allowing them to focus more on branding and client communication. The company aims to provide high-quality, personalized service while leveraging advanced technology to operate efficiently. Read More
Solution	OCF Realty transitioned from Propertyware to AppFolio Property Manager to address their operational challenges. AppFolio's user-friendly interface and comprehensive features significantly reduced the time spent on administrative tasks, allowing the staff to focus more on branding and client communication. The Guest Card and Prospect Tracking features enabled efficient marketing by allowing the team to track and record all new and existing leads. This system facilitated targeted email campaigns, enhancing their marketing efforts and maintaining their brand identity. Additionally, the built-in screening feature streamlined the tenant application process, saving countless hours by providing quick and accurate credit checks. The tenant portal also improved communication with residents, allowing them to pay rent online and track maintenance requests, further enhancing customer satisfaction. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Remote Monitoring & Control Systems

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Challenge

OCF Realty, a full-service real estate agency in Philadelphia, faced significant challenges in managing their growing portfolio of properties. The company was using Propertyware for property management but found it cumbersome and time-consuming, particularly in handling administrative tasks and marketing efforts. The need to streamline operations and reduce the administrative burden became critical as the company nearly doubled the number of properties under management. Additionally, the existing system made it difficult to efficiently track and communicate with prospects and tenants, impacting their ability to maintain and improve occupancy rates.

About Customer

OCF Realty is a full-service real estate agency based in Philadelphia, offering a wide range of services including property management, residential and commercial development, and real estate transactions. The company has positioned itself as a comprehensive service provider in the real estate market, catering to both residential and commercial clients. Over the past year, OCF Realty has experienced significant growth, nearly doubling the number of properties under its management. This growth has been driven by their ability to streamline operations and reduce administrative workload, allowing them to focus more on branding and client communication. The company aims to provide high-quality, personalized service while leveraging advanced technology to operate efficiently.

Solution

OCF Realty transitioned from Propertyware to AppFolio Property Manager to address their operational challenges. AppFolio's user-friendly interface and comprehensive features significantly reduced the time spent on administrative tasks, allowing the staff to focus more on branding and client communication. The Guest Card and Prospect Tracking features enabled efficient marketing by allowing the team to track and record all new and existing leads. This system facilitated targeted email campaigns, enhancing their marketing efforts and maintaining their brand identity. Additionally, the built-in screening feature streamlined the tenant application process, saving countless hours by providing quick and accurate credit checks. The tenant portal also improved communication with residents, allowing them to pay rent online and track maintenance requests, further enhancing customer satisfaction.

Impact #1	The transition to AppFolio allowed OCF Realty to significantly reduce the time spent on administrative tasks, enabling the staff to focus more on branding and client communication.
Impact #2	The Guest Card and Prospect Tracking features facilitated efficient marketing, allowing the team to track and record all new and existing leads, and send targeted email campaigns.
Impact #3	The built-in screening feature streamlined the tenant application process, saving countless hours by providing quick and accurate credit checks.

Impact #1

The transition to AppFolio allowed OCF Realty to significantly reduce the time spent on administrative tasks, enabling the staff to focus more on branding and client communication.

Impact #2

The Guest Card and Prospect Tracking features facilitated efficient marketing, allowing the team to track and record all new and existing leads, and send targeted email campaigns.

Impact #3

The built-in screening feature streamlined the tenant application process, saving countless hours by providing quick and accurate credit checks.

Benefit #1	OCF Realty nearly doubled the number of properties under management.
Benefit #2	60% of residents are paying rent online, with an anticipated increase to almost 100% in the coming months.

Benefit #1

OCF Realty nearly doubled the number of properties under management.

Benefit #2

60% of residents are paying rent online, with an anticipated increase to almost 100% in the coming months.

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Overview

The OCF Realty Story: From Propertyware To AppFolio Property Manager

Operational Impact

Quantitative Benefit