IBM
Case Studies
The KLM Open - New application drives mobile usage rates and improves the live experience for fans
Overview
The KLM Open - New application drives mobile usage rates and improves the live experience for fansIBM |
Infrastructure as a Service (IaaS) - Cloud Computing Platform as a Service (PaaS) - Application Development Platforms | |
Sales & Marketing | |
Real-Time Location System (RTLS) | |
Cloud Planning, Design & Implementation Services Software Design & Engineering Services | |
Operational Impact
The new mobile application significantly improved the live experience for fans attending the KLM Open. | |
The application provided fans with real-time access to leaderboards, players’ locations, and maps that show the user’s current location and how to get to various points of interest. | |
The solution successfully drove interest from fans of the sport, enhancing their engagement with the tournament. | |
Quantitative Benefit
The tournament’s new mobile application was downloaded 7,500 times in just three days. | |
There was a 25% increase in mobile usage rate by fans during the tournament. | |