Amazon Web Services Case Studies The Kellogg Company

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	The Kellogg Company Amazon Web Services

The Kellogg Company

Amazon Web Services

Technology Category	Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries	Food & Beverage
Challenge	Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand. Read More
About Customer	Kellogg Company is an American multinational food manufacturing company, with 30,000 employees. Read More
Customer Name	Kellogg Company Read More
Solution	Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware. Read More Log in to view content
Data Collected	Inventory Levels, Waste Management Cost, Trade Spend Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Public Cloud

Applicable Industries

Food & Beverage

Challenge

Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.

About Customer

Kellogg Company is an American multinational food manufacturing company, with 30,000 employees.

Customer Name

Kellogg Company

Solution

Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware.

Data Collected

Inventory Levels, Waste Management Cost, Trade Spend

Impact #1	[Cost Reduction - IT] Amazon CloudWatch allocates costs to each department based on their individual infrastructure usage to incentivize waste reduction.
Impact #2	[Product Improvement - User Acceptance] Engineers can easily apply their existing knowledge and infrastructure skills to the AWS Cloud.

Impact #1

[Cost Reduction - IT]
Amazon CloudWatch allocates costs to each department based on their individual infrastructure usage to incentivize waste reduction.

Impact #2

[Product Improvement - User Acceptance]
Engineers can easily apply their existing knowledge and infrastructure skills to the AWS Cloud.

Benefit #1	Staff can deploy instances 90% faster than with Kellogg's previous on-premises solution.
Benefit #2	Kellogg estimates savings of $1M in software, hardware, and maintenance over 5 years, solely due to switching to AWS in its test and development environments.
Benefit #3	The new cloud infrastructure enabled Kellogg to run dozens of data simulations a day to identify opportunities to reduce trade spend.

Benefit #1

Staff can deploy instances 90% faster than with Kellogg's previous on-premises solution.

Benefit #2

Kellogg estimates savings of $1M in software, hardware, and maintenance over 5 years, solely due to switching to AWS in its test and development environments.

Benefit #3

The new cloud infrastructure enabled Kellogg to run dozens of data simulations a day to identify opportunities to reduce trade spend.

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Overview

The Kellogg Company

Operational Impact

Quantitative Benefit