Cloudinary Case Studies The Hub Helps Creative Talent Win Brand Work with Cloudinary

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	The Hub Helps Creative Talent Win Brand Work with Cloudinary Cloudinary

The Hub Helps Creative Talent Win Brand Work with Cloudinary

Cloudinary

Technology Category	Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Functions	Sales & Marketing
Use Cases	Asset Health Management (AHM)
Services	Cloud Planning, Design & Implementation Services
Challenge	The Hub, an online marketplace that connects brands with creators, was facing a challenge with the storage and resizing of large image and video files uploaded by creators to their personal portfolios on the platform. The Hub needed as many as 10 unique size and aspect combinations for each uploaded primary image, which was a time-consuming process that burdened its team of front-end developers. The two options they had were either to restrict the creative community to abide by a maximum pixel size and file size or to allow creatives to upload large files and then manually downsize them to the largest resolution needed. Both options were not ideal as they either limited the creative community or burdened the Hub's team. Read More
About Customer	The Hub is an online marketplace that connects brands with creators. It offers a platform for more than 39,000 photographers, videographers, and models, allowing brands to quickly find and hire highly vetted talent for their next project. The Hub platform decentralizes the creative process, changing the way brands hire creators. Instead of committing all creative resources to one agency, brands can access a wide range of talent through The Hub. The platform also serves as a community for creators to connect with one another. Job posting, hiring, project management, the transfer of deliverables, and final payment to the creator all take place directly and securely in The Hub. Read More
Solution	The Hub decided to use Cloudinary to automate the process of resizing and optimizing the images and videos uploaded by creators. Cloudinary's solution allowed The Hub to dynamically transform the assets, saving time and resources that would have otherwise been spent on manual resizing by the front-end developers. The Hub leverages Amazon Simple Storage Services (S3) for storage, and Cloudinary for dynamic asset optimization for portfolio uploads. This streamlined the creation of portfolios available for brands to browse, thanks to automated asset manipulation and content delivery. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Services

Cloud Planning, Design & Implementation Services

Challenge

The Hub, an online marketplace that connects brands with creators, was facing a challenge with the storage and resizing of large image and video files uploaded by creators to their personal portfolios on the platform. The Hub needed as many as 10 unique size and aspect combinations for each uploaded primary image, which was a time-consuming process that burdened its team of front-end developers. The two options they had were either to restrict the creative community to abide by a maximum pixel size and file size or to allow creatives to upload large files and then manually downsize them to the largest resolution needed. Both options were not ideal as they either limited the creative community or burdened the Hub's team.

About Customer

The Hub is an online marketplace that connects brands with creators. It offers a platform for more than 39,000 photographers, videographers, and models, allowing brands to quickly find and hire highly vetted talent for their next project. The Hub platform decentralizes the creative process, changing the way brands hire creators. Instead of committing all creative resources to one agency, brands can access a wide range of talent through The Hub. The platform also serves as a community for creators to connect with one another. Job posting, hiring, project management, the transfer of deliverables, and final payment to the creator all take place directly and securely in The Hub.

Solution

The Hub decided to use Cloudinary to automate the process of resizing and optimizing the images and videos uploaded by creators. Cloudinary's solution allowed The Hub to dynamically transform the assets, saving time and resources that would have otherwise been spent on manual resizing by the front-end developers. The Hub leverages Amazon Simple Storage Services (S3) for storage, and Cloudinary for dynamic asset optimization for portfolio uploads. This streamlined the creation of portfolios available for brands to browse, thanks to automated asset manipulation and content delivery.

Impact #1	The Hub has seen increased efficiency of the visual workflow since implementing Cloudinary.
Impact #2	The user experience for photographers and videographers creating and adding to their portfolios is now entirely dynamic.
Impact #3	The algorithms behind Cloudinary’s solution resize and optimize assets intelligently, and much more efficiently than a human could, whether community member or The Hub developer.

Impact #1

The Hub has seen increased efficiency of the visual workflow since implementing Cloudinary.

Impact #2

The user experience for photographers and videographers creating and adding to their portfolios is now entirely dynamic.

Impact #3

The algorithms behind Cloudinary’s solution resize and optimize assets intelligently, and much more efficiently than a human could, whether community member or The Hub developer.

Benefit #1	Reduced expenses associated with the storage of large file sizes
Benefit #2	Increased speed to market and increased video viewership
Benefit #3	Reduced use of third-party vendors for The Hub by 80%

Benefit #1

Reduced expenses associated with the storage of large file sizes

Benefit #2

Increased speed to market and increased video viewership

Benefit #3

Reduced use of third-party vendors for The Hub by 80%

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Overview

The Hub Helps Creative Talent Win Brand Work with Cloudinary

Operational Impact

Quantitative Benefit