Software AG Case Studies the House Wins When Customers Are Happy

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	the House Wins When Customers Are Happy Software AG

the House Wins When Customers Are Happy

Software AG

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Real-Time Location System (RTLS) Predictive Quality Analytics
Services	System Integration Software Design & Engineering Services
Challenge	Solaire Resort & Casino, a leading gaming industry player in the Philippines, was facing increasing competition from new resort and casino properties. The company needed to integrate its customer-related applications and provide a real-time customer experience. However, the customer data was stuck in siloed programs, making it costly to access, slow to analyze, and difficult to use. To differentiate itself and provide a truly personalized visitor experience, Solaire needed to digitalize all customer-facing operations from touchpoints to back-office processes. Read More
About Customer	Solaire Resort & Casino is a $1.2 billion integrated luxury destination casino resort located in Manila’s Entertainment City. It is ranked number one in the Philippines, accounting for 36 percent of all domestic gaming revenue. The resort offers 800 premium, resort-style accommodations in two distinctive towers. Solaire has changed the way people view resort casinos in Manila by offering exceptional comfort, elegance, and luxury, underlined by unparalleled Filipino hospitality. The resort serves more than 13,000 visitors daily. Read More
Solution	Solaire partnered with Software AG in 2016 to implement its Digital Business Platform. The platform includes Application Integration and Process Automation powered by webMethods, Visual Analytics powered by MashZone NextGen, Streaming Analytics powered by Apama, and Messaging powered by Universal Messaging. The integration of siloed back-end systems into the webMethods platform resulted in a unified architecture that opened up new technical capabilities and made it easy to get new applications up and running quickly. It also made precious customer data available and usable in real time. The new unified view of customers enables Solaire to build for differentiation and speed ahead with new customer-facing systems and services. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Real-Time Location System (RTLS)

Predictive Quality Analytics

Services

System Integration

Software Design & Engineering Services

Challenge

Solaire Resort & Casino, a leading gaming industry player in the Philippines, was facing increasing competition from new resort and casino properties. The company needed to integrate its customer-related applications and provide a real-time customer experience. However, the customer data was stuck in siloed programs, making it costly to access, slow to analyze, and difficult to use. To differentiate itself and provide a truly personalized visitor experience, Solaire needed to digitalize all customer-facing operations from touchpoints to back-office processes.

About Customer

Solaire Resort & Casino is a $1.2 billion integrated luxury destination casino resort located in Manila’s Entertainment City. It is ranked number one in the Philippines, accounting for 36 percent of all domestic gaming revenue. The resort offers 800 premium, resort-style accommodations in two distinctive towers. Solaire has changed the way people view resort casinos in Manila by offering exceptional comfort, elegance, and luxury, underlined by unparalleled Filipino hospitality. The resort serves more than 13,000 visitors daily.

Solution

Solaire partnered with Software AG in 2016 to implement its Digital Business Platform. The platform includes Application Integration and Process Automation powered by webMethods, Visual Analytics powered by MashZone NextGen, Streaming Analytics powered by Apama, and Messaging powered by Universal Messaging. The integration of siloed back-end systems into the webMethods platform resulted in a unified architecture that opened up new technical capabilities and made it easy to get new applications up and running quickly. It also made precious customer data available and usable in real time. The new unified view of customers enables Solaire to build for differentiation and speed ahead with new customer-facing systems and services.

Impact #1	Differentiated customer experience and deeper customer insight.
Impact #2	Increased automation reduces turnaround time for existing customer services.
Impact #3	Real-time capability for applications and analytics powering new marketing programs.

Impact #1

Differentiated customer experience and deeper customer insight.

Impact #2

Increased automation reduces turnaround time for existing customer services.

Impact #3

Real-time capability for applications and analytics powering new marketing programs.

Benefit #1	Solaire reached a new high of 36 percent of total gaming revenue in the growing Philippines market in 2017.

Benefit #1

Solaire reached a new high of 36 percent of total gaming revenue in the growing Philippines market in 2017.

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Overview

the House Wins When Customers Are Happy

Operational Impact

Quantitative Benefit