Canto Case Studies The Honest Kitchen: Streamlining Asset Management with IoT

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	The Honest Kitchen: Streamlining Asset Management with IoT Canto

The Honest Kitchen: Streamlining Asset Management with IoT

Canto

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries	E-Commerce Retail
Applicable Functions	Sales & Marketing
Use Cases	Asset Health Management (AHM) Retail Store Automation
Services	Training
Challenge	The Honest Kitchen, a human-grade pet food manufacturer, was grappling with the challenge of efficiently organizing and sharing their growing collection of product images, lifestyle photography, and brand materials with over 4,000 retail accounts and a large network of outside sales representatives. The task of maintaining updated product images across systems was proving to be cumbersome due to their booming e-commerce operations. Their existing system of hard drives and Dropbox was inadequate to support the expanding product and marketing operations. The company urgently needed a solution to streamline their asset management process. Read More
About Customer	The Honest Kitchen is a San Diego-based manufacturer of human-grade pet food. The company has over 4,000 retail accounts and a large network of outside sales representatives. They also have a thriving e-commerce operation. The company was struggling with the task of efficiently organizing and sharing their growing collection of product images, lifestyle photography, and brand materials. Their existing system was proving inadequate to support their expanding operations, leading them to seek a more efficient solution. Read More
Solution	The Honest Kitchen turned to digital asset management to store, organize, and distribute visual assets to improve operations. Marketing Specialist Chris Freyer chose Canto for its powerful Canto Portals. A Canto Portal allowed the team to organize shareable assets by product category and UPC code, eliminating the task of coordinating latest assets between their primary archive and a second archive for outside parties. With Canto, a single source of truth for an asset was established in the Canto Main Library. Any revisions to the asset were automatically reflected in the shared portal. This solution dramatically simplified the process of sharing brand materials with retailers and representatives. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

E-Commerce

Retail

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Retail Store Automation

Services

Training

Challenge

The Honest Kitchen, a human-grade pet food manufacturer, was grappling with the challenge of efficiently organizing and sharing their growing collection of product images, lifestyle photography, and brand materials with over 4,000 retail accounts and a large network of outside sales representatives. The task of maintaining updated product images across systems was proving to be cumbersome due to their booming e-commerce operations. Their existing system of hard drives and Dropbox was inadequate to support the expanding product and marketing operations. The company urgently needed a solution to streamline their asset management process.

About Customer

The Honest Kitchen is a San Diego-based manufacturer of human-grade pet food. The company has over 4,000 retail accounts and a large network of outside sales representatives. They also have a thriving e-commerce operation. The company was struggling with the task of efficiently organizing and sharing their growing collection of product images, lifestyle photography, and brand materials. Their existing system was proving inadequate to support their expanding operations, leading them to seek a more efficient solution.

Solution

The Honest Kitchen turned to digital asset management to store, organize, and distribute visual assets to improve operations. Marketing Specialist Chris Freyer chose Canto for its powerful Canto Portals. A Canto Portal allowed the team to organize shareable assets by product category and UPC code, eliminating the task of coordinating latest assets between their primary archive and a second archive for outside parties. With Canto, a single source of truth for an asset was established in the Canto Main Library. Any revisions to the asset were automatically reflected in the shared portal. This solution dramatically simplified the process of sharing brand materials with retailers and representatives.

Impact #1	The implementation of Canto has significantly improved The Honest Kitchen's operations. The company was able to easily migrate their assets into the Canto Main Library and further optimize them via Canto’s robust keyword and tagging. The cleanly organized and elegantly designed Canto Portal has dramatically simplified the process of sharing brand materials with retailers and reps. The company now shares all product and lifestyle imagery, promotional material rollouts, and training documentation via their Canto Portal. Furthermore, the team has applied Canto to their eCommerce operations, storing product images and related visual assets in the Canto main library, and simply drag-and-drop them into Magento for eCommerce administration.

Impact #1

The implementation of Canto has significantly improved The Honest Kitchen's operations. The company was able to easily migrate their assets into the Canto Main Library and further optimize them via Canto’s robust keyword and tagging. The cleanly organized and elegantly designed Canto Portal has dramatically simplified the process of sharing brand materials with retailers and reps. The company now shares all product and lifestyle imagery, promotional material rollouts, and training documentation via their Canto Portal. Furthermore, the team has applied Canto to their eCommerce operations, storing product images and related visual assets in the Canto main library, and simply drag-and-drop them into Magento for eCommerce administration.

Benefit #1	The Honest Kitchen can now efficiently share assets with over 4,000 retailers, strengthening key relationships.
Benefit #2	The company has eliminated the task of coordinating latest assets between their primary archive and a second archive for outside parties.
Benefit #3	The Honest Kitchen now shares all product and lifestyle imagery via their Canto Portal.

Benefit #1

The Honest Kitchen can now efficiently share assets with over 4,000 retailers, strengthening key relationships.

Benefit #2

The company has eliminated the task of coordinating latest assets between their primary archive and a second archive for outside parties.

Benefit #3

The Honest Kitchen now shares all product and lifestyle imagery via their Canto Portal.

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Overview

The Honest Kitchen: Streamlining Asset Management with IoT

Operational Impact

Quantitative Benefit