CARTO Case Studies The Future of Location-Driven Mobile Big Data: Vodafone Analytics

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	The Future of Location-Driven Mobile Big Data: Vodafone Analytics CARTO

The Future of Location-Driven Mobile Big Data: Vodafone Analytics

CARTO

Technology Category	Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services System Integration
Challenge	Vodafone Business, the B2B division of Vodafone, was faced with the challenge of managing the rapidly increasing mobile data traffic and the growing demand for location-driven insights. The company wanted to leverage the big data generated across its mobile networks to better understand human mobility patterns. However, this presented two major obstacles. Firstly, to comply with privacy regulations, Vodafone needed to extract movement patterns on populations, not individuals, necessitating a robust anonymization and aggregation methodology. Secondly, to familiarize customers with working with mobile data, Vodafone needed an accessible interface capable of presenting the true value of these insights. In addition, the company saw a larger opportunity to deliver the first mobile data business solution by combining Vodafone’s data and Location Intelligence. Read More
About Customer	Vodafone is one of the largest multinational mobile communications providers, overseeing connectivity in 26 countries with services extended to 50 more through strategic partnerships. The company has a growing market presence in Europe, the Middle East, Africa, and Asia Pacific, running one of the world’s largest telco networks. Vodafone Business is the B2B division of Vodafone that helps organizations succeed in a digital world. With their expertise, they are charting the future of data-driven organizations with products and solutions designed to leverage big data generated across Vodafone’s mobile networks. Read More
Solution	Vodafone partnered with CARTO, a leader in geospatial technology, to build an external data monetization digital solution for their B2B clients called Vodafone Analytics. This solution provides insights into human mobility patterns that enable better decision-making in Tourism, Retail, and Real Estate based on mobile network events. Vodafone Business Big Data Science team applies a series of statistical analyses and algorithms to call and data detail records, extended 2G, 3G, and 4G data representation plans, NetPerform application data, and network probes from mobile data captured across the network. This data is aggregated and anonymized and then sent to CARTO where it is fed into the platform and further analyzed and visualized through the Vodafone Analytics interface. To ensure insights are statistically significant, data is extrapolated using demographic data at the municipal level and control samples from events in which the actual attendee profile is known. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

System Integration

Challenge

Vodafone Business, the B2B division of Vodafone, was faced with the challenge of managing the rapidly increasing mobile data traffic and the growing demand for location-driven insights. The company wanted to leverage the big data generated across its mobile networks to better understand human mobility patterns. However, this presented two major obstacles. Firstly, to comply with privacy regulations, Vodafone needed to extract movement patterns on populations, not individuals, necessitating a robust anonymization and aggregation methodology. Secondly, to familiarize customers with working with mobile data, Vodafone needed an accessible interface capable of presenting the true value of these insights. In addition, the company saw a larger opportunity to deliver the first mobile data business solution by combining Vodafone’s data and Location Intelligence.

About Customer

Vodafone is one of the largest multinational mobile communications providers, overseeing connectivity in 26 countries with services extended to 50 more through strategic partnerships. The company has a growing market presence in Europe, the Middle East, Africa, and Asia Pacific, running one of the world’s largest telco networks. Vodafone Business is the B2B division of Vodafone that helps organizations succeed in a digital world. With their expertise, they are charting the future of data-driven organizations with products and solutions designed to leverage big data generated across Vodafone’s mobile networks.

Solution

Vodafone partnered with CARTO, a leader in geospatial technology, to build an external data monetization digital solution for their B2B clients called Vodafone Analytics. This solution provides insights into human mobility patterns that enable better decision-making in Tourism, Retail, and Real Estate based on mobile network events. Vodafone Business Big Data Science team applies a series of statistical analyses and algorithms to call and data detail records, extended 2G, 3G, and 4G data representation plans, NetPerform application data, and network probes from mobile data captured across the network. This data is aggregated and anonymized and then sent to CARTO where it is fed into the platform and further analyzed and visualized through the Vodafone Analytics interface. To ensure insights are statistically significant, data is extrapolated using demographic data at the municipal level and control samples from events in which the actual attendee profile is known.

Impact #1	Vodafone Business has been able to win key deals against their competitors in the telco data monetization space by providing a superior user experience.
Impact #2	Working with the CARTO platform has dramatically decreased the amount of time required to build a suite of Location Intelligence solutions for their B2B clients.
Impact #3	By building a product with CARTO, Vodafone Business can now scale their data monetization business at speed rolling out Vodafone Analytics in other countries across their footprint.

Impact #1

Vodafone Business has been able to win key deals against their competitors in the telco data monetization space by providing a superior user experience.

Impact #2

Working with the CARTO platform has dramatically decreased the amount of time required to build a suite of Location Intelligence solutions for their B2B clients.

Impact #3

By building a product with CARTO, Vodafone Business can now scale their data monetization business at speed rolling out Vodafone Analytics in other countries across their footprint.

Benefit #1	Mobile data traffic increased 76% between 2012 to 2017.
Benefit #2	Vodafone holds a 25% global mobile network market share.

Benefit #1

Mobile data traffic increased 76% between 2012 to 2017.

Benefit #2

Vodafone holds a 25% global mobile network market share.

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Overview

The Future of Location-Driven Mobile Big Data: Vodafone Analytics

Operational Impact

Quantitative Benefit