Conversica
Case Studies
The Faulkner Organization Boosts Showroom Traffic by 50% with Conversica® AI Solution
Overview
The Faulkner Organization Boosts Showroom Traffic by 50% with Conversica® AI SolutionConversica |
Infrastructure as a Service (IaaS) - Virtual Private Cloud Wearables - Virtual Reality Glasses, Headsets & Controllers | |
Automotive Telecommunications | |
Procurement Sales & Marketing | |
Time Sensitive Networking Traffic Monitoring | |
System Integration | |
Operational Impact
The implementation of Conversica has led to a significant improvement in Faulkner's lead engagement and sales conversion process. The system has enabled Faulkner’s Internet sales teams to achieve a higher number of what the company calls “volley-based” customer engagements – a volley of communication back and forth between the customer and the application until the customer provides a phone number, email address, or wants to be contacted by a Faulkner Salesperson. The automated system has also been successful in working with leads that Faulkner had previously considered dead or unresponsive. As a result, the organization has increased the number of sales from leads that are over two weeks old, giving the sales teams more time to pursue promising aged leads that are between 3 and 8 weeks old. | |
Quantitative Benefit
Increased the engagement rate from 25 percent to more than 55 percent | |
Increased the number of leads handled by a single appointment setter from 150 to 225 per month, raising qualified showroom traffic by 50 percent | |
Eliminated the operational expense of hiring additional appointment setters and Sales reps to follow up with 6,500 leads each month | |