Conversica Case Studies The Faulkner Organization Boosts Showroom Traffic by 50% with Conversica® AI Solution

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	The Faulkner Organization Boosts Showroom Traffic by 50% with Conversica® AI Solution Conversica

The Faulkner Organization Boosts Showroom Traffic by 50% with Conversica® AI Solution

Conversica

Technology Category	Infrastructure as a Service (IaaS) - Virtual Private Cloud Wearables - Virtual Reality Glasses, Headsets & Controllers
Applicable Industries	Automotive Telecommunications
Applicable Functions	Procurement Sales & Marketing
Use Cases	Time Sensitive Networking Traffic Monitoring
Services	System Integration
Challenge	The Faulkner Organization, one of Pennsylvania's largest multi-franchise automobile dealerships, was struggling to manage the high volume of internet leads it received each month. The company's Internet Sales department was receiving nearly 6,500 leads per month from various sources, including third-party lead aggregators and Faulkner’s own multi-brand website. However, the department's appointment setters could only effectively handle a maximum of 150 leads each day, leading to potential sales opportunities being missed. Consequently, the company's engagement rate consistently hovered around 25 percent. The challenge was to increase lead engagement rates and ensure no potential sales opportunities were lost. Read More
About Customer	The Faulkner Organization, founded in 1932 in Harrisburg, PA, started as a pioneering Oldsmobile dealership. Over the years, it has grown to become one of the state’s largest multi-franchise automobile dealerships, featuring 23 leading domestic and import brands. The organization caters to a wide range of customers, offering vehicles from flagship American brands like Chevrolet and Buick, to sporty imports like Fiat and Maserati. The sales teams at Faulkner are committed to putting every customer first, driven by high expectations for customer service. Read More
Solution	Faulkner implemented the Conversica Sales AI Assistant to automate the sales conversion process for thousands of internet leads each month. The system creates automated, two-way email-based communication with leads using a human persona, determines the lead’s intent in real-time by interpreting text in the email response, alerts the salesperson to contact qualified leads who indicate intention to buy now, and follows up after the salesperson’s initial contact to continue to nurture the lead and get additional information or feedback. Nearly 250 salespersons and managers at Faulkner are currently using Conversica. The system also provides Faulkner managers with metrics on lead source performance, salesperson responsiveness, and other information to help them make better business decisions. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Virtual Private Cloud

Wearables - Virtual Reality Glasses, Headsets & Controllers

Applicable Industries

Automotive

Telecommunications

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Time Sensitive Networking

Traffic Monitoring

Services

System Integration

Challenge

The Faulkner Organization, one of Pennsylvania's largest multi-franchise automobile dealerships, was struggling to manage the high volume of internet leads it received each month. The company's Internet Sales department was receiving nearly 6,500 leads per month from various sources, including third-party lead aggregators and Faulkner’s own multi-brand website. However, the department's appointment setters could only effectively handle a maximum of 150 leads each day, leading to potential sales opportunities being missed. Consequently, the company's engagement rate consistently hovered around 25 percent. The challenge was to increase lead engagement rates and ensure no potential sales opportunities were lost.

About Customer

The Faulkner Organization, founded in 1932 in Harrisburg, PA, started as a pioneering Oldsmobile dealership. Over the years, it has grown to become one of the state’s largest multi-franchise automobile dealerships, featuring 23 leading domestic and import brands. The organization caters to a wide range of customers, offering vehicles from flagship American brands like Chevrolet and Buick, to sporty imports like Fiat and Maserati. The sales teams at Faulkner are committed to putting every customer first, driven by high expectations for customer service.

Solution

Faulkner implemented the Conversica Sales AI Assistant to automate the sales conversion process for thousands of internet leads each month. The system creates automated, two-way email-based communication with leads using a human persona, determines the lead’s intent in real-time by interpreting text in the email response, alerts the salesperson to contact qualified leads who indicate intention to buy now, and follows up after the salesperson’s initial contact to continue to nurture the lead and get additional information or feedback. Nearly 250 salespersons and managers at Faulkner are currently using Conversica. The system also provides Faulkner managers with metrics on lead source performance, salesperson responsiveness, and other information to help them make better business decisions.

Impact #1	The implementation of Conversica has not only improved Faulkner's lead engagement rates but also enhanced the efficiency of their sales process. The AI assistant, Megan, handles contacting, engaging, and qualifying customers in the important sales conversion phase of the sales cycle. This has freed up the sales team to focus on promising aged leads that are between 3 and 8 weeks old, leading to an increase in sales from leads that are over two weeks old. Furthermore, the metrics provided by Conversica have given Faulkner deeper insight into the types of leads they are dealing with, enabling them to distribute them to salespersons with the experience to handle them. This has also ensured accountability among the sales team, as the metrics show if they are working every lead from beginning to end.

Impact #1

The implementation of Conversica has not only improved Faulkner's lead engagement rates but also enhanced the efficiency of their sales process. The AI assistant, Megan, handles contacting, engaging, and qualifying customers in the important sales conversion phase of the sales cycle. This has freed up the sales team to focus on promising aged leads that are between 3 and 8 weeks old, leading to an increase in sales from leads that are over two weeks old. Furthermore, the metrics provided by Conversica have given Faulkner deeper insight into the types of leads they are dealing with, enabling them to distribute them to salespersons with the experience to handle them. This has also ensured accountability among the sales team, as the metrics show if they are working every lead from beginning to end.

Benefit #1	Increased the engagement rate from 25 percent to more than 55 percent
Benefit #2	Increased the number of leads handled by a single appointment setter from 150 to 225 per month, raising qualified showroom traffic by 50 percent
Benefit #3	Eliminated the operational expense of hiring additional appointment setters and Sales reps to follow up with 6,500 leads each month

Benefit #1

Increased the engagement rate from 25 percent to more than 55 percent

Benefit #2

Increased the number of leads handled by a single appointment setter from 150 to 225 per month, raising qualified showroom traffic by 50 percent

Benefit #3

Eliminated the operational expense of hiring additional appointment setters and Sales reps to follow up with 6,500 leads each month

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Overview

The Faulkner Organization Boosts Showroom Traffic by 50% with Conversica® AI Solution

Operational Impact

Quantitative Benefit