Case Studies The Fastest Food in the City — How Deliveroo speed up iteration and drive great design with Marvel Enterprise

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	The Fastest Food in the City — How Deliveroo speed up iteration and drive great design with Marvel Enterprise

The Fastest Food in the City — How Deliveroo speed up iteration and drive great design with Marvel Enterprise

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	E-Commerce Food & Beverage
Applicable Functions	Business Operation Product Research & Development
Use Cases	Rapid Prototyping Remote Collaboration
Services	Software Design & Engineering Services System Integration
Challenge	Deliveroo faced several challenges in their quest to become the world's best delivery service. They needed to maintain an entrepreneurial and energetic spirit throughout their team, which required tools that allowed for autonomous movement. Additionally, they needed to accelerate feedback loops and reduce the time taken to share work. These challenges were critical as they aimed to support restaurant growth, provide flexible and secure work for riders, and offer a platform for discovering new cuisines. Read More
About Customer	Deliveroo is a leading food delivery service that has revolutionized the way people think about eating out by bringing restaurant meals directly to customers' doorsteps. Their mission is to become the world's best delivery service, and they are well on their way to achieving this goal. Deliveroo's platform not only helps customers discover new cuisines but also supports restaurant growth and provides flexible, secure work for riders. With a team of 20 designers and 15 research and content users, Deliveroo leverages tools like Marvel Enterprise to prototype and scale their operations efficiently. Read More
Solution	To address their challenges, Deliveroo adopted Marvel Enterprise, a rapid prototyping tool that allows teams to share and convey ideas quickly. This tool is not limited to designers but fits well with Deliveroo's collaborative culture, enabling research and content users to participate in the design process. The realistic prototypes created with Marvel are suitable for sharing with users during research, ensuring that feedback is gathered efficiently. Additionally, the Sketch plugin optimizes the workflow for designers, allowing them to iterate and refine their designs rapidly. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

E-Commerce

Food & Beverage

Applicable Functions

Business Operation

Product Research & Development

Use Cases

Rapid Prototyping

Remote Collaboration

Services

Software Design & Engineering Services

System Integration

Challenge

Deliveroo faced several challenges in their quest to become the world's best delivery service. They needed to maintain an entrepreneurial and energetic spirit throughout their team, which required tools that allowed for autonomous movement. Additionally, they needed to accelerate feedback loops and reduce the time taken to share work. These challenges were critical as they aimed to support restaurant growth, provide flexible and secure work for riders, and offer a platform for discovering new cuisines.

About Customer

Deliveroo is a leading food delivery service that has revolutionized the way people think about eating out by bringing restaurant meals directly to customers' doorsteps. Their mission is to become the world's best delivery service, and they are well on their way to achieving this goal. Deliveroo's platform not only helps customers discover new cuisines but also supports restaurant growth and provides flexible, secure work for riders. With a team of 20 designers and 15 research and content users, Deliveroo leverages tools like Marvel Enterprise to prototype and scale their operations efficiently.

Solution

To address their challenges, Deliveroo adopted Marvel Enterprise, a rapid prototyping tool that allows teams to share and convey ideas quickly. This tool is not limited to designers but fits well with Deliveroo's collaborative culture, enabling research and content users to participate in the design process. The realistic prototypes created with Marvel are suitable for sharing with users during research, ensuring that feedback is gathered efficiently. Additionally, the Sketch plugin optimizes the workflow for designers, allowing them to iterate and refine their designs rapidly.

Impact #1	Deliveroo's use of Marvel Enterprise has significantly improved their productivity by enabling rapid prototyping and efficient sharing of ideas.
Impact #2	The collaborative nature of Marvel has fostered a more inclusive design process, involving not just designers but also research and content users.
Impact #3	The realistic prototypes created with Marvel have facilitated better user research, leading to more informed design decisions.

Impact #1

Deliveroo's use of Marvel Enterprise has significantly improved their productivity by enabling rapid prototyping and efficient sharing of ideas.

Impact #2

The collaborative nature of Marvel has fostered a more inclusive design process, involving not just designers but also research and content users.

Impact #3

The realistic prototypes created with Marvel have facilitated better user research, leading to more informed design decisions.

Benefit #1	2+ years as a Marvel customer
Benefit #2	20 designers using Marvel
Benefit #3	15 research and content users involved in the design process

Benefit #1

2+ years as a Marvel customer

Benefit #2

20 designers using Marvel

Benefit #3

15 research and content users involved in the design process

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Overview

The Fastest Food in the City — How Deliveroo speed up iteration and drive great design with Marvel Enterprise

Operational Impact

Quantitative Benefit