Software AG Case Studies The Central Bottling Company Group (Coca-Cola Israel): Innovation Award Winner

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	The Central Bottling Company Group (Coca-Cola Israel): Innovation Award Winner Software AG

The Central Bottling Company Group (Coca-Cola Israel): Innovation Award Winner

Software AG

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Services	Software Design & Engineering Services System Integration
Challenge	The Central Bottling Company (CBC) Group, which holds the Coca-Cola franchise for Israel, wanted to mobilize its retail portal as part of a broader initiative to speed up the ordering process. Smaller retailers were still placing orders with on-site sales people and through an online portal. By mobilizing the portal, the CBC Group aimed to create a convenient self-service channel for retailers. The Mobile Enterprise Application Platform (MEAP) needed to work with the largest variety of operating systems and offer superior time to market at minimal cost and with maximum internal support. Read More
About Customer	The Central Bottling Company (CBC) Group holds the Coca-Cola franchise for Israel and is the nation’s leading manufacturer and distributor of beverages. It is among Coca-Cola’s largest bottling facilities worldwide. Products range from mineral water to soft drinks, from all-natural fruit juices to beer. Franchise brands include Coca-Cola, Sprite, FUZE tea and Fanta. Annual revenue is more than 2 billion euros. Read More
Solution	The CBC Group selected Software AG’s webMethods Mobile Suite and consulting services to provide the solution. The retail portal is now available “on the go,” which greatly increases the efficiency of the ordering process. Retailers use the app to place orders and also get up-to-date information on product availability and delivery dates. In addition, the CBC Group uses the app to provide relevant information in real-time to target groups. The application is the first of its kind in Israel. Using webMethods Mobile Designer, the group develops mobile apps for multiple platforms and then deploys them natively to multiple mobile devices. The mobile channel is considered to be fast and dynamic. Software AG technology and consulting services helped prove a MEAP could be implemented and deliver results in only four months. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

Software Design & Engineering Services

System Integration

Challenge

The Central Bottling Company (CBC) Group, which holds the Coca-Cola franchise for Israel, wanted to mobilize its retail portal as part of a broader initiative to speed up the ordering process. Smaller retailers were still placing orders with on-site sales people and through an online portal. By mobilizing the portal, the CBC Group aimed to create a convenient self-service channel for retailers. The Mobile Enterprise Application Platform (MEAP) needed to work with the largest variety of operating systems and offer superior time to market at minimal cost and with maximum internal support.

About Customer

The Central Bottling Company (CBC) Group holds the Coca-Cola franchise for Israel and is the nation’s leading manufacturer and distributor of beverages. It is among Coca-Cola’s largest bottling facilities worldwide. Products range from mineral water to soft drinks, from all-natural fruit juices to beer. Franchise brands include Coca-Cola, Sprite, FUZE tea and Fanta. Annual revenue is more than 2 billion euros.

Solution

The CBC Group selected Software AG’s webMethods Mobile Suite and consulting services to provide the solution. The retail portal is now available “on the go,” which greatly increases the efficiency of the ordering process. Retailers use the app to place orders and also get up-to-date information on product availability and delivery dates. In addition, the CBC Group uses the app to provide relevant information in real-time to target groups. The application is the first of its kind in Israel. Using webMethods Mobile Designer, the group develops mobile apps for multiple platforms and then deploys them natively to multiple mobile devices. The mobile channel is considered to be fast and dynamic. Software AG technology and consulting services helped prove a MEAP could be implemented and deliver results in only four months.

Impact #1	The CBC Group has doubled in efficiency and profit margins.
Impact #2	The retailer satisfaction index has risen significantly because retailers now have more flexibility in the way they order products, thanks to a channel that’s available in real-time, anytime.
Impact #3	The mobile channel is considered to be fast and dynamic.

Impact #1

The CBC Group has doubled in efficiency and profit margins.

Impact #2

The retailer satisfaction index has risen significantly because retailers now have more flexibility in the way they order products, thanks to a channel that’s available in real-time, anytime.

Impact #3

The mobile channel is considered to be fast and dynamic.

Benefit #1	Doubled efficiency
Benefit #2	Significant increase in retailer satisfaction index

Benefit #1

Doubled efficiency

Benefit #2

Significant increase in retailer satisfaction index

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Overview

The Central Bottling Company Group (Coca-Cola Israel): Innovation Award Winner

Operational Impact

Quantitative Benefit