The Always Available Supply Chain

Sanitarium, the largest health food company in Australia, has been advocating the benefits of wholesome plant-based foods since 1898. Over the years, the company has seen a fundamental change in its business due to advances in technology. Sanitarium has partnered with JDA to adopt end-to-end supply chain solutions that include JDA Supply Chain Planner and Inventory Planner, to drive production, deployment, and capacity planning. These solutions have enabled high customer service levels and continued reduction in total stock holding. However, as the markets grew, Sanitarium saw an ongoing need to deliver profitable, high customer service levels to new and existing customer segments. Distribution space and working capital were also a constant challenge with the continuous need to reduce stock holding. The company embarked on a strategy to implement an order promising and allocation management system, using JDA Order Promiser, with the objective to ensure accurate promise dates and quantity, reserve supply for key accounts while minimising order shortage, and reschedule open orders based on the latest supply picture from JDA Supply Chain Planner.

Sanitarium is the largest health food company that’s still 100% Australian owned. The company started making healthy, nutritious foods in 1898. Long before it became trendy, Sanitarium was advocating the benefits of wholesome plant-based foods. As the first company to introduce healthy, innovative breakfast foods — with an emphasis on soy and other plant-based ingredients — Sanitarium has helped improve the nutrition and wellness of millions of consumers. Over the years, Sanitarium has seen a fundamental change in its business due to advances in technology. The company has partnered with JDA to adopt end-to-end supply chain solutions that include JDA Supply Chain Planner and Inventory Planner, to drive production, deployment, and capacity planning.