Domo Case Studies That Time Data Integration Software Helped Turn Around the Sears Auto Center Business

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	That Time Data Integration Software Helped Turn Around the Sears Auto Center Business Domo

That Time Data Integration Software Helped Turn Around the Sears Auto Center Business

Domo

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Automotive
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Maintenance
Services	Data Science Services
Challenge	In 2014, Sears Auto Center was facing declining sales and margins. The company had useful operations data, but it was inconsistent, difficult to analyze, and open to misinterpretation. The operations performance, particularly at the regional retail level, was difficult to analyze. Different management layers had different reports, and even shared data was open to misinterpretation. In a competitive business environment, static monthly reporting was not dynamic enough to enable Sears Auto Center to respond to in-market regional trends. When a location’s business was struggling, it was tough to fix things when you couldn’t agree on what the data tells you. Read More
About Customer	Sears Auto Center is the automotive service division of Sears, a still-dominant retail giant with extensive North American retail and service reach. The Auto Center operates some 650 service centers around the United States, offering services such as oil changes, taillight fixes, tire rotations, and battery replacements. In 2014, the division was facing declining sales and margins. The president of the Sears Auto Center division, Brian Kaner, had to confront these sobering realities and find a way to turn the business around. Read More
Solution	To address the challenges, Brian Kaner teamed up with Joe Richards, who had come over from the Stanley/Black & Decker organization. Their initial objective was to establish a “single source of truth” for Sears Auto Center through data integration software, in this case, Domo. Over the course of a few months, and working with Domo consultants, they prototyped and then deployed a data-integration solution that pulled from existing systems, including HR, POS, financial, and online. The Domo deployment highlighted operational bottlenecks, limitations, and gaps they had suspected but until then had not been able to address with any certainty. They looked at cycle times, employee productivity, even retail product mix data. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Automotive

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Maintenance

Services

Data Science Services

Challenge

In 2014, Sears Auto Center was facing declining sales and margins. The company had useful operations data, but it was inconsistent, difficult to analyze, and open to misinterpretation. The operations performance, particularly at the regional retail level, was difficult to analyze. Different management layers had different reports, and even shared data was open to misinterpretation. In a competitive business environment, static monthly reporting was not dynamic enough to enable Sears Auto Center to respond to in-market regional trends. When a location’s business was struggling, it was tough to fix things when you couldn’t agree on what the data tells you.

About Customer

Sears Auto Center is the automotive service division of Sears, a still-dominant retail giant with extensive North American retail and service reach. The Auto Center operates some 650 service centers around the United States, offering services such as oil changes, taillight fixes, tire rotations, and battery replacements. In 2014, the division was facing declining sales and margins. The president of the Sears Auto Center division, Brian Kaner, had to confront these sobering realities and find a way to turn the business around.

Solution

To address the challenges, Brian Kaner teamed up with Joe Richards, who had come over from the Stanley/Black & Decker organization. Their initial objective was to establish a “single source of truth” for Sears Auto Center through data integration software, in this case, Domo. Over the course of a few months, and working with Domo consultants, they prototyped and then deployed a data-integration solution that pulled from existing systems, including HR, POS, financial, and online. The Domo deployment highlighted operational bottlenecks, limitations, and gaps they had suspected but until then had not been able to address with any certainty. They looked at cycle times, employee productivity, even retail product mix data.

Impact #1	Established a 'single source of truth' through data integration software
Impact #2	Improved ability to spot operational bottlenecks, limitations, and gaps
Impact #3	Better customer targeting with the same data

Impact #1

Established a 'single source of truth' through data integration software

Impact #2

Improved ability to spot operational bottlenecks, limitations, and gaps

Impact #3

Better customer targeting with the same data

Benefit #1	Turned around a business suffering from double-digit declines to single-digit growth in the few months since full rollout

Benefit #1

Turned around a business suffering from double-digit declines to single-digit growth in the few months since full rollout

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Overview

That Time Data Integration Software Helped Turn Around the Sears Auto Center Business

Operational Impact

Quantitative Benefit