Demandbase
Case Studies
Thales Leverages Demandbase One for Enhanced ABM Approach and Improved CTRs
Overview
Thales Leverages Demandbase One for Enhanced ABM Approach and Improved CTRsDemandbase |
Application Infrastructure & Middleware - Blockchain Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery National Security & Defense | |
Quality Assurance Sales & Marketing | |
Tamper Detection Time Sensitive Networking | |
Cloud Planning, Design & Implementation Services Testing & Certification | |
Operational Impact
The implementation of Demandbase One has led to significant operational results for Thales. The ABM program is driving massive results, saving a significant amount of time with ABX Certification and higher quality Ideal Customer Profile (ICP) lists. Thales is now using Demandbase to build all their ICP account lists based on intent and engagement data, allowing them to focus on accounts that are most likely to be in market. This has changed their targets’ perception and engagement, with their first ABM ad campaigns achieving impressive results. The sales teams are part way through their onboarding and are eager for more, with the platform being described as 'powerful'. The implementation of Demandbase has simplified their operations, consolidating multiple needs into a single solution. | |
Quantitative Benefit
Quadrupled industry average click-through rates | |
Re-engaged 50% of disengaged target account list | |
Doubled number of Marketing Qualified Accounts (MQAs) | |