Avid Technology Case Studies Thailand’s National Broadcasting Service Enhances Efficiency with Avid Solutions

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	Thailand’s National Broadcasting Service Enhances Efficiency with Avid Solutions Avid Technology

Thailand’s National Broadcasting Service Enhances Efficiency with Avid Solutions

Avid Technology

Technology Category	Infrastructure as a Service (IaaS) - Virtual Private Cloud Wearables - Virtual Reality Glasses, Headsets & Controllers
Applicable Industries	Equipment & Machinery
Use Cases	Time Sensitive Networking Visual Quality Detection
Services	System Integration
Challenge	The National Broadcasting Services of Thailand (NBT), also known as Channel 11, is responsible for a wide range of production, from entertainment and government public relations to delivering a news service to the Southeast Asian nation. The Chief of Studio 2, Mr. Chatree Seangsuk, was tasked with ensuring the broadcast delivery systems and equipment function as effectively as possible. This required ongoing system upgrades to keep pace with rapid technological changes. The station had initially deployed Avid iNews broadcast solutions in 2010, and while the system had proven reliable, there was a need to improve upon the station’s deliverables. The challenge was to create compelling content while increasing operational efficiencies. Read More
About Customer	The National Broadcasting Services of Thailand, known as NBT or Channel 11, is a major network responsible for a full range of production, from entertainment and government public relations to delivering a news service to the Southeast Asian nation. The station had initially deployed Avid iNews broadcast solutions in 2010, proving the reliability of the system. The station broadcasts news reports from 5:00 am - 1:00 am, making it essential to deliver the news fast. The station underwent the first installation of Studio 2 with two cameras in 2015, followed by an upgrade in 2017 with Studio 3 installed that same year. Read More
Solution	To meet the challenge, Mr. Seangsuk conducted extensive research before expanding the kit to include an Avid Maestro \| Virtual Set studio system. A detailed review of technical specifications, as part of a tender bid process, accompanied by tours of other TV stations’ installations and trade show demonstrations at NAB, IBC, and BroadcastAsia led him to a tightly integrated workflow encompassing Avid iNEWS, Avid FastServe \| Playout, Avid NEXIS storage and Maestro \| Virtual Set with the new Xync 2.0 camera tracking system. The Maestro \| Virtual Set is used in both news and program production for both recording and live broadcasting, allowing NBT to replicate real-world scenes within the studio. The solid video production workflow also benefits from fully compatible Avid audio solutions, including Avid Pro Tools digital audio workstation (DAW) and the Artist Mix. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Virtual Private Cloud

Wearables - Virtual Reality Glasses, Headsets & Controllers

Applicable Industries

Equipment & Machinery

Use Cases

Time Sensitive Networking

Visual Quality Detection

Services

System Integration

Challenge

The National Broadcasting Services of Thailand (NBT), also known as Channel 11, is responsible for a wide range of production, from entertainment and government public relations to delivering a news service to the Southeast Asian nation. The Chief of Studio 2, Mr. Chatree Seangsuk, was tasked with ensuring the broadcast delivery systems and equipment function as effectively as possible. This required ongoing system upgrades to keep pace with rapid technological changes. The station had initially deployed Avid iNews broadcast solutions in 2010, and while the system had proven reliable, there was a need to improve upon the station’s deliverables. The challenge was to create compelling content while increasing operational efficiencies.

About Customer

The National Broadcasting Services of Thailand, known as NBT or Channel 11, is a major network responsible for a full range of production, from entertainment and government public relations to delivering a news service to the Southeast Asian nation. The station had initially deployed Avid iNews broadcast solutions in 2010, proving the reliability of the system. The station broadcasts news reports from 5:00 am - 1:00 am, making it essential to deliver the news fast. The station underwent the first installation of Studio 2 with two cameras in 2015, followed by an upgrade in 2017 with Studio 3 installed that same year.

Solution

To meet the challenge, Mr. Seangsuk conducted extensive research before expanding the kit to include an Avid Maestro | Virtual Set studio system. A detailed review of technical specifications, as part of a tender bid process, accompanied by tours of other TV stations’ installations and trade show demonstrations at NAB, IBC, and BroadcastAsia led him to a tightly integrated workflow encompassing Avid iNEWS, Avid FastServe | Playout, Avid NEXIS storage and Maestro | Virtual Set with the new Xync 2.0 camera tracking system. The Maestro | Virtual Set is used in both news and program production for both recording and live broadcasting, allowing NBT to replicate real-world scenes within the studio. The solid video production workflow also benefits from fully compatible Avid audio solutions, including Avid Pro Tools digital audio workstation (DAW) and the Artist Mix.

Impact #1	The complete integration of the Avid workflow has brought ongoing workflow efficiencies and savings to NBT. The new virtual studio system has made recording within the studio more cost-effective and continuous. Changing programs from one program to another now takes much less time. The station has also been able to achieve much more diversified program formats due to the flexibility of the system. The Avid Pro Tools digital audio workstation (DAW) and the Artist Mix have made working on sound improvements, narration, and sound mixing including sound effects easier. The files can be delivered through Interplay \| Production for immediate use with images edited in Media Composer.

Impact #1

The complete integration of the Avid workflow has brought ongoing workflow efficiencies and savings to NBT. The new virtual studio system has made recording within the studio more cost-effective and continuous. Changing programs from one program to another now takes much less time. The station has also been able to achieve much more diversified program formats due to the flexibility of the system. The Avid Pro Tools digital audio workstation (DAW) and the Artist Mix have made working on sound improvements, narration, and sound mixing including sound effects easier. The files can be delivered through Interplay | Production for immediate use with images edited in Media Composer.

Benefit #1	Significant cost-savings drawn from not having to build actual sets.
Benefit #2	Ability to record several programs per day due to increased efficiency.
Benefit #3	Improved searchability of content, enabling faster news delivery.

Benefit #1

Significant cost-savings drawn from not having to build actual sets.

Benefit #2

Ability to record several programs per day due to increased efficiency.

Benefit #3

Improved searchability of content, enabling faster news delivery.

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Overview

Thailand’s National Broadcasting Service Enhances Efficiency with Avid Solutions

Operational Impact

Quantitative Benefit