Vonage Case Studies TextMagic's Traffic Growth with Vonage's SMS API

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	TextMagic's Traffic Growth with Vonage's SMS API Vonage

TextMagic's Traffic Growth with Vonage's SMS API

Vonage

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots
Applicable Industries	Telecommunications
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Traffic Monitoring Transportation Simulation
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	TextMagic, an SMS company based in the UK, was facing a challenge as mobile messaging was gaining popularity. The company, with over 14 years of experience in improving business communications and mobile marketing through online text messages, was looking to enhance their platform with more sophisticated and robust features. They wanted to support global cloud communications capabilities, including the ability to send SMS notifications, alerts, reminders, confirmations, and marketing campaigns. As TextMagic grew from its modest start in 2001, the need to bolster their platform became more apparent. The challenge was to find a solution that could provide these features and support their growth. Read More
About Customer	TextMagic is an SMS company that was established in the UK. With over 14 years of experience in helping businesses improve communications and mobile marketing through sending and receiving text messages online, TextMagic offers its customers an all-in-one text messaging service. This service allows over 50,000 SMBs to connect with their customers via two-way SMS, online texts, gateway SMS via email, SMS software for desktop, and SMS distribution lists, globally. TextMagic’s clients represent a wide variety of verticals, including eCommerce, health, real estate, staffing, and hardware monitoring. Read More
Solution	To address this challenge, TextMagic partnered with Vonage and integrated with Vonage's robust SMS API. This integration allowed TextMagic's clients to send bulk SMS campaigns with unmatched deliverability rates, decrease the time spent setting up and managing these campaigns, and reach any active mobile device, regardless of its location through Vonage’s meshed carrier network. The solution also provided the ability to choose the best path for traffic distribution in real time via Adaptive Routing technology and abide by regional compliance and regulations so their messages arrive without delay. This partnership with Vonage and the integration of their SMS API was the solution that TextMagic needed to enhance their platform and support their growth. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Robots - Wheeled Robots

Applicable Industries

Telecommunications

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Traffic Monitoring

Transportation Simulation

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

TextMagic, an SMS company based in the UK, was facing a challenge as mobile messaging was gaining popularity. The company, with over 14 years of experience in improving business communications and mobile marketing through online text messages, was looking to enhance their platform with more sophisticated and robust features. They wanted to support global cloud communications capabilities, including the ability to send SMS notifications, alerts, reminders, confirmations, and marketing campaigns. As TextMagic grew from its modest start in 2001, the need to bolster their platform became more apparent. The challenge was to find a solution that could provide these features and support their growth.

About Customer

TextMagic is an SMS company that was established in the UK. With over 14 years of experience in helping businesses improve communications and mobile marketing through sending and receiving text messages online, TextMagic offers its customers an all-in-one text messaging service. This service allows over 50,000 SMBs to connect with their customers via two-way SMS, online texts, gateway SMS via email, SMS software for desktop, and SMS distribution lists, globally. TextMagic’s clients represent a wide variety of verticals, including eCommerce, health, real estate, staffing, and hardware monitoring.

Solution

To address this challenge, TextMagic partnered with Vonage and integrated with Vonage's robust SMS API. This integration allowed TextMagic's clients to send bulk SMS campaigns with unmatched deliverability rates, decrease the time spent setting up and managing these campaigns, and reach any active mobile device, regardless of its location through Vonage’s meshed carrier network. The solution also provided the ability to choose the best path for traffic distribution in real time via Adaptive Routing technology and abide by regional compliance and regulations so their messages arrive without delay. This partnership with Vonage and the integration of their SMS API was the solution that TextMagic needed to enhance their platform and support their growth.

Impact #1	The integration of Vonage's SMS API into TextMagic's platform resulted in marked growth for the company, not only in Europe, but also in major markets including Canada and the United States. The company started with 2.5 million text messages sent monthly. The solution provided by Vonage allowed TextMagic to successfully send bulk SMS campaigns with unmatched deliverability rates, decrease time spent setting up and managing these campaigns, and reach any active mobile device, regardless of its location. The solution also provided the ability to choose the best path for traffic distribution in real time and abide by regional compliance and regulations, ensuring their messages arrived without delay.

Impact #1

The integration of Vonage's SMS API into TextMagic's platform resulted in marked growth for the company, not only in Europe, but also in major markets including Canada and the United States. The company started with 2.5 million text messages sent monthly. The solution provided by Vonage allowed TextMagic to successfully send bulk SMS campaigns with unmatched deliverability rates, decrease time spent setting up and managing these campaigns, and reach any active mobile device, regardless of its location. The solution also provided the ability to choose the best path for traffic distribution in real time and abide by regional compliance and regulations, ensuring their messages arrived without delay.

Benefit #1	300% increase in two-way conversations
Benefit #2	3X increase in inbound messages
Benefit #3	40% year-over-year SMS traffic growth

Benefit #1

300% increase in two-way conversations

Benefit #2

3X increase in inbound messages

Benefit #3

40% year-over-year SMS traffic growth

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Overview

TextMagic's Traffic Growth with Vonage's SMS API

Operational Impact

Quantitative Benefit