Infobip
Case Studies
Telekom Deutschland: Boosting Campaign Performance with RCS Business Messaging
Overview
Telekom Deutschland: Boosting Campaign Performance with RCS Business MessagingInfobip |
Analytics & Modeling - Real Time Analytics Robots - Wheeled Robots | |
Electrical Grids Telecommunications | |
Sales & Marketing | |
Time Sensitive Networking | |
Operational Impact
The implementation of RCS Business Messaging significantly improved Telekom Deutschland's campaign performance. The company's customer base who have RCS enabled on their smartphones is approaching 50%, giving it a competitive advantage over other native rich messaging channels. The RCS campaign performed two times better than SMS, leading to customers engaging with the chatbot and subscribing to Spotify. The ability to brand messages on RCS with the name and logo, along with access to customer support, boosted their customer’s trust and confidence, encouraging them to become Spotify users. With the successful rollout, Telekom Deutschland is looking to drive the channel's adoption for the wider German market and their clients powered by Infobip. | |
Quantitative Benefit
RCS Business Messaging campaigns performed 2x better than traditional channels | |
26% higher open rate compared to previous campaigns | |
66% higher engagement compared to previous campaigns | |