IBM
Case Studies
Telefonica | Vivo: Increasing Sales and Lowering Costs with Customized Marketing
Overview
Telefonica | Vivo: Increasing Sales and Lowering Costs with Customized MarketingIBM |
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Telecommunications | |
Sales & Marketing | |
Demand Planning & Forecasting Predictive Replenishment | |
Data Science Services | |
Operational Impact
Telefonica | Vivo was able to drastically increase the revenue generated from direct marketing efforts. | |
The company was able to increase sales by five times on days that campaigns are launched. | |
The opt-in rate for customers who receive marketing messages improved through better segmentation and targeting. | |
Quantitative Benefit
Increased the revenue generated from direct marketing efforts by 30 percent. | |
Increased sales by five times on days that campaigns are launched. | |
Increased the opt-in rate for customers who receive marketing messages by 70 percent. | |