Case Studies
Telefónica UK Leverages MicroStrategy for Enhanced Data Insights and Decision-Making
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Telecommunications | |
Business Operation Sales & Marketing | |
System Integration Training | |
Operational Impact
Storytelling dashboards aid better decision-making. | |
Mobile solution provides access to dashboards anywhere. | |
Faster, more powerful analytics. | |
Quantitative Benefit
The solution went live in early 2010 and there are currently 300-350 users. | |
O2 employs over 11,000 people in the UK and has around 450 retail stores. | |