Zscaler Case Studies Telefónica's Global Expansion with Zscaler
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Telefónica's Global Expansion with Zscaler

Zscaler
Electronics
Telecommunications
Maintenance
Telefónica, a leading integrated operator in the telecommunication sector, faced a significant challenge in supporting its expansion into Latin America and other overseas markets. The company needed to ensure service reliability, manage services across various geographies, and differentiate itself as the best Internet access provider. However, the company had no presence in Asia, which meant that customers traveling there would either have to be backhauled to Europe or routed to expensive, local routes. Furthermore, the maintenance and deployment of appliances were not scalable, making it difficult for the company to expand its operations effectively.
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Telefónica is one of the world’s leading integrated operators in the telecommunication sector, providing communication, information, and entertainment solutions. The company has a presence in Europe and Latin America and operates in 25 countries. As of March 2012, Telefónica’s total number of customers amounted to over 309 million. The company was looking to expand into overseas markets, including Latin America, and needed a solution that could support this expansion while ensuring service reliability and global coverage.
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To address these challenges, Telefónica initiated a Request for Proposal (RFP) process, testing out solutions from qualified RFP respondents. Traditional appliance vendors were not chosen due to their inefficiency and difficulty in scaling. Instead, Zscaler was selected for its ability to provide a global footprint, including specific presences in countries in Latin America. Zscaler offered a global footprint, flexible and drill-down reporting capability, and consolidation of data centers, eliminating the need for appliances. With Zscaler, Telefónica could ensure service accessibility from anywhere, provide a professional, flexible reporting platform, and consolidate activity and logs across geographies for their customers.
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The deployment of Zscaler at Telefónica led to significant operational improvements. With Zscaler's global footprint, Telefónica was able to overcome the challenges of poor cross-country connectivity in Latin America and expensive operational costs for direct data centers. The company could now serve each of the markets it needed, including Asia, ensuring that its customers were covered no matter where they traveled. Furthermore, Zscaler's flexible analytics and reporting were a great asset to Telefónica and their customers, eliminating the need for the company to build custom reports for each customer. Finally, by leveraging the Zscaler cloud, Telefónica was able to consolidate activity and logs across geographies for their customers, a task that would have been impossible with the traditional model of deploying appliances and consolidating reporting across disparate systems across borders.
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