Case Studies Telefónica’s analytics projects get the fuel they need with synthetic data

Edit This Case Study Record

	Telefónica’s analytics projects get the fuel they need with synthetic data

Telefónica’s analytics projects get the fuel they need with synthetic data

Technology Category	Analytics & Modeling - Data-as-a-Service Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	In the telecom industry, data is everything. To keep customers happy and onboard, companies need to stay on top of trends and determine the next best actions accurately. Analytics, just like AI, can only be as good as the data that is used for extracting insights. However, as much as 80-85% of customer data is locked away due to lack of customer consent, keeping a large portion of customer behavior in the dark. To complicate matters further, this consent can be withdrawn at any time, and systems need to be able to accommodate such changes. Consequently, analytics projects often fail to even take off for lack of compliance. Read More
About Customer	Telefónica is a leading telecommunications company that operates globally, providing a wide range of services including mobile and fixed-line telephony, broadband, and digital services. With a strong presence in Europe and Latin America, Telefónica serves millions of customers, making it one of the largest telecom operators in the world. The company is committed to innovation and digital transformation, leveraging advanced technologies to enhance customer experience and operational efficiency. Telefónica's extensive customer base and diverse service offerings necessitate robust data management and analytics capabilities to stay competitive and meet customer expectations. Read More
Solution	Customer data from Telefónica’s CRM Datamart is synthesized by MOSTLY AI synthetic data platform, the category-leading synthetic data platform to provide a statistically identical data alternative. The new, synthetic datasets contain none of the original data points, yet provide the same statistical patterns and correlations as the original. The synthetic data version is the only GDPR-compliant way to power analytics and AI projects. By using synthetic data, Telefónica can bypass the limitations imposed by customer consent and data privacy regulations, ensuring that their analytics projects can proceed without legal or ethical concerns. This approach not only enhances data accessibility but also maintains the integrity and reliability of the insights derived from the data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

In the telecom industry, data is everything. To keep customers happy and onboard, companies need to stay on top of trends and determine the next best actions accurately. Analytics, just like AI, can only be as good as the data that is used for extracting insights. However, as much as 80-85% of customer data is locked away due to lack of customer consent, keeping a large portion of customer behavior in the dark. To complicate matters further, this consent can be withdrawn at any time, and systems need to be able to accommodate such changes. Consequently, analytics projects often fail to even take off for lack of compliance.

About Customer

Telefónica is a leading telecommunications company that operates globally, providing a wide range of services including mobile and fixed-line telephony, broadband, and digital services. With a strong presence in Europe and Latin America, Telefónica serves millions of customers, making it one of the largest telecom operators in the world. The company is committed to innovation and digital transformation, leveraging advanced technologies to enhance customer experience and operational efficiency. Telefónica's extensive customer base and diverse service offerings necessitate robust data management and analytics capabilities to stay competitive and meet customer expectations.

Solution

Customer data from Telefónica’s CRM Datamart is synthesized by MOSTLY AI synthetic data platform, the category-leading synthetic data platform to provide a statistically identical data alternative. The new, synthetic datasets contain none of the original data points, yet provide the same statistical patterns and correlations as the original. The synthetic data version is the only GDPR-compliant way to power analytics and AI projects. By using synthetic data, Telefónica can bypass the limitations imposed by customer consent and data privacy regulations, ensuring that their analytics projects can proceed without legal or ethical concerns. This approach not only enhances data accessibility but also maintains the integrity and reliability of the insights derived from the data.

Impact #1	Thanks to the synthetic copy of the CRM database, Telefónica has been able to increase customer understanding through better analytics.
Impact #2	With several million records synthesized, customer behavior can be understood and predicted with unprecedented accuracy.
Impact #3	The company has been able to reduce churn and increase customer satisfaction.

Impact #1

Thanks to the synthetic copy of the CRM database, Telefónica has been able to increase customer understanding through better analytics.

Impact #2

With several million records synthesized, customer behavior can be understood and predicted with unprecedented accuracy.

Impact #3

The company has been able to reduce churn and increase customer satisfaction.

Benefit #1	Up to 85% time reduction for data delivery
Benefit #2	Millions of records synthesized
Benefit #3	100% GDPR compliance

Benefit #1

Up to 85% time reduction for data delivery

Benefit #2

Millions of records synthesized

Benefit #3

100% GDPR compliance

Download PDF Version

Overview

Telefónica’s analytics projects get the fuel they need with synthetic data

Operational Impact

Quantitative Benefit