Tableau Case Studies Teknion and Tableau Score Big for the Dallas Cowboys

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	Teknion and Tableau Score Big for the Dallas Cowboys Tableau

Teknion and Tableau Score Big for the Dallas Cowboys

Tableau

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	The Dallas Cowboys Merchandising division, led by COO Bill Priakos, was in need of a more comprehensive view of their data to increase profitability. Microsoft was chosen as the platform for this upgrade, along with several other sales, logistics, and ecommerce applications. The Cowboys anticipated that this new information architecture would provide the necessary analytics and reporting. However, this was not the case, leading to a search for a robust dashboarding, analytics, and reporting tool to fill this gap. Read More
About Customer	The Dallas Cowboys, established in 1960, are a professional American football team based in Irving, Texas. The team has a large national following, as evidenced by the NFL record for the number of consecutive games at sold-out stadiums. This case study focuses on the Dallas Cowboys Merchandising division, which is responsible for all sales of the Dallas Cowboys brand. Industry estimates suggest that the Cowboys account for 20% of all NFL merchandise sales, reflecting their status as the world's most recognized sports franchise. Read More
Solution	Tableau and Teknion provided real-time reporting and dashboard capabilities that exceeded the Cowboys’ requirements. The Teknion team worked closely with data owners and users within the Dallas Cowboys to deliver all required functionality, on time and under budget. Tableau also worked closely with Teknion and the Cowboys throughout the project to ensure that the Cowboys could achieve their reporting and analytical goals in record time. As a result, the Dallas Cowboys can now monitor their complete merchandising activities from manufacture to end customer and not only see what is happening across the life-cycle, but also drill into why it is happening. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

The Dallas Cowboys Merchandising division, led by COO Bill Priakos, was in need of a more comprehensive view of their data to increase profitability. Microsoft was chosen as the platform for this upgrade, along with several other sales, logistics, and ecommerce applications. The Cowboys anticipated that this new information architecture would provide the necessary analytics and reporting. However, this was not the case, leading to a search for a robust dashboarding, analytics, and reporting tool to fill this gap.

About Customer

The Dallas Cowboys, established in 1960, are a professional American football team based in Irving, Texas. The team has a large national following, as evidenced by the NFL record for the number of consecutive games at sold-out stadiums. This case study focuses on the Dallas Cowboys Merchandising division, which is responsible for all sales of the Dallas Cowboys brand. Industry estimates suggest that the Cowboys account for 20% of all NFL merchandise sales, reflecting their status as the world's most recognized sports franchise.

Solution

Tableau and Teknion provided real-time reporting and dashboard capabilities that exceeded the Cowboys’ requirements. The Teknion team worked closely with data owners and users within the Dallas Cowboys to deliver all required functionality, on time and under budget. Tableau also worked closely with Teknion and the Cowboys throughout the project to ensure that the Cowboys could achieve their reporting and analytical goals in record time. As a result, the Dallas Cowboys can now monitor their complete merchandising activities from manufacture to end customer and not only see what is happening across the life-cycle, but also drill into why it is happening.

Impact #1	The Dallas Cowboys are now able to monitor their complete merchandising activities from manufacture to end customer.
Impact #2	They can see not only what is happening across the life-cycle, but also drill into why it is happening.
Impact #3	The implementation of the BI solution was completed on time and under budget.

Impact #1

The Dallas Cowboys are now able to monitor their complete merchandising activities from manufacture to end customer.

Impact #2

They can see not only what is happening across the life-cycle, but also drill into why it is happening.

Impact #3

The implementation of the BI solution was completed on time and under budget.

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Overview

Teknion and Tableau Score Big for the Dallas Cowboys

Operational Impact