IBM Case Studies Technopolis implements a winning omni-channel retail strategy with SAP and IBM

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	Technopolis implements a winning omni-channel retail strategy with SAP and IBM IBM

Technopolis implements a winning omni-channel retail strategy with SAP and IBM

IBM

Technology Category	Application Infrastructure & Middleware - Database Management & Storage Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Retail Store Automation Supply Chain Visibility
Services	Software Design & Engineering Services System Integration
Challenge	Technopolis, a leading consumer technology and domestic electricals retail chain in Bulgaria, was facing challenges with its online sales. Despite the growing popularity of online sales, customers were frustrated by poor web performance as the back-end systems struggled under high demand. Marketing teams were unable to connect online and instore promotions, resulting in missed sales opportunities. The company wanted to introduce true omni-channel retailing, enabling customers to browse and buy from both online and offline stores interchangeably, with integrated marketing and promotions. However, its current software and systems landscape could not deliver the required omni-channel capabilities. Read More
About Customer	Established in 1993, Technopolis operates one of the leading consumer technology and domestic electricals retail chains in Bulgaria, with multiple physical stores and a significant online presence. The company opened its first hypermarket in 2001, and now operates 31 shops, generating annual revenue in excess of EUR250 million. To manage rapid growth, in 2008 Technopolis implemented SAP® ERP software for general business management, later extending it with SAP Customer Relationship Management solutions to provide marketing support for a growing online presence. Read More
Solution	Technopolis partnered with IBM Global Business Services to implement the fully integrated SAP hybris B2C Commerce solution, which combines online and instore retailing to deliver a superb omni-channel shopping experience to customers. The solution was implemented over a period of eleven months, with IBM integrating the system with Technopolis's existing SAP ERP and SAP CRM landscape. The new solution allowed Technopolis to manage its promotions in a way that was not possible before, and enabled the company to offer customers the option to order goods online and collect their purchases from a convenient location of their choice. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Database Management & Storage

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Retail Store Automation

Supply Chain Visibility

Services

Software Design & Engineering Services

System Integration

Challenge

Technopolis, a leading consumer technology and domestic electricals retail chain in Bulgaria, was facing challenges with its online sales. Despite the growing popularity of online sales, customers were frustrated by poor web performance as the back-end systems struggled under high demand. Marketing teams were unable to connect online and instore promotions, resulting in missed sales opportunities. The company wanted to introduce true omni-channel retailing, enabling customers to browse and buy from both online and offline stores interchangeably, with integrated marketing and promotions. However, its current software and systems landscape could not deliver the required omni-channel capabilities.

About Customer

Established in 1993, Technopolis operates one of the leading consumer technology and domestic electricals retail chains in Bulgaria, with multiple physical stores and a significant online presence. The company opened its first hypermarket in 2001, and now operates 31 shops, generating annual revenue in excess of EUR250 million. To manage rapid growth, in 2008 Technopolis implemented SAP® ERP software for general business management, later extending it with SAP Customer Relationship Management solutions to provide marketing support for a growing online presence.

Solution

Technopolis partnered with IBM Global Business Services to implement the fully integrated SAP hybris B2C Commerce solution, which combines online and instore retailing to deliver a superb omni-channel shopping experience to customers. The solution was implemented over a period of eleven months, with IBM integrating the system with Technopolis's existing SAP ERP and SAP CRM landscape. The new solution allowed Technopolis to manage its promotions in a way that was not possible before, and enabled the company to offer customers the option to order goods online and collect their purchases from a convenient location of their choice.

Impact #1	Promotions that formerly took days to create can now be rolled out in hours.
Impact #2	Customers experience reliable, integrated online, instore and omni-channel shopping.
Impact #3	Technopolis maximizes sales and revenue.

Impact #1

Promotions that formerly took days to create can now be rolled out in hours.

Impact #2

Customers experience reliable, integrated online, instore and omni-channel shopping.

Impact #3

Technopolis maximizes sales and revenue.

Benefit #1	70 percent performance improvement, slashing web loading times from six to two seconds.
Benefit #2	20 percent estimated increase in operational productivity.
Benefit #3	Doubled number of online orders.

Benefit #1

70 percent performance improvement, slashing web loading times from six to two seconds.

Benefit #2

20 percent estimated increase in operational productivity.

Benefit #3

Doubled number of online orders.

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Overview

Technopolis implements a winning omni-channel retail strategy with SAP and IBM

Operational Impact

Quantitative Benefit