MoEngage Case Studies TaxiForSure's Journey to Perfecting Customer Lifecycle: Retention, Referral, Revenue

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	TaxiForSure's Journey to Perfecting Customer Lifecycle: Retention, Referral, Revenue MoEngage

TaxiForSure's Journey to Perfecting Customer Lifecycle: Retention, Referral, Revenue

MoEngage

Technology Category	Functional Applications - Product Lifecycle Management Systems (PLM)
Use Cases	Usage-Based Insurance
Challenge	TaxiForSure, now a part of Ola, aimed to perfect the user lifecycle tail-retention, referral, and revenue. The company wanted to engage more effectively with their customers to decrease churn and increase retention, referrals, and revenue. They were looking for ways to understand their customer behavior better and send targeted campaigns to increase conversions. The challenge was to create a seamless booking experience across mobile apps, website, and call center, and to enable users to book a ride in under 15 seconds. The company also wanted to re-engage inactive users and run targeted campaigns for lapsed users. Read More
About Customer	TaxiForSure is a taxi booking service that enables customers to book rides through their mobile apps, website, and call center. The company aims to provide a seamless booking experience and allows users to book a ride in under 15 seconds. TaxiForSure is now part of Ola, one of the largest ride-hailing companies in India. The company is focused on perfecting the user lifecycle, aiming to decrease churn and increase retention, referrals, and revenue. They use targeted campaigns to engage with their customers and understand their behavior better. Read More
Solution	TaxiForSure turned to MoEngage to run multiple campaigns to keep their users engaged. They targeted users who had only tried their app once and ran campaigns for lapsed users. They also ran referral campaigns targeted at their most engaged users with the help of MoEngage’s advanced segmentation. To increase revenue, TaxiForSure onboarded new customers through referral campaigns and ran targeted campaigns to get more out of the existing customers. They aimed to increase the number of bookings done per user and the revenue per active user within the first three months of usage. Read More Log in to view content
Contents

Technology Category

Functional Applications - Product Lifecycle Management Systems (PLM)

Use Cases

Usage-Based Insurance

Challenge

TaxiForSure, now a part of Ola, aimed to perfect the user lifecycle tail-retention, referral, and revenue. The company wanted to engage more effectively with their customers to decrease churn and increase retention, referrals, and revenue. They were looking for ways to understand their customer behavior better and send targeted campaigns to increase conversions. The challenge was to create a seamless booking experience across mobile apps, website, and call center, and to enable users to book a ride in under 15 seconds. The company also wanted to re-engage inactive users and run targeted campaigns for lapsed users.

About Customer

TaxiForSure is a taxi booking service that enables customers to book rides through their mobile apps, website, and call center. The company aims to provide a seamless booking experience and allows users to book a ride in under 15 seconds. TaxiForSure is now part of Ola, one of the largest ride-hailing companies in India. The company is focused on perfecting the user lifecycle, aiming to decrease churn and increase retention, referrals, and revenue. They use targeted campaigns to engage with their customers and understand their behavior better.

Solution

TaxiForSure turned to MoEngage to run multiple campaigns to keep their users engaged. They targeted users who had only tried their app once and ran campaigns for lapsed users. They also ran referral campaigns targeted at their most engaged users with the help of MoEngage’s advanced segmentation. To increase revenue, TaxiForSure onboarded new customers through referral campaigns and ran targeted campaigns to get more out of the existing customers. They aimed to increase the number of bookings done per user and the revenue per active user within the first three months of usage.

Impact #1	The use of MoEngage to run multiple campaigns has resulted in a significant increase in user engagement for TaxiForSure. The company has seen a 9% increase in bookings done per user and an 87% increase in conversions through targeted campaigns. The referral campaigns have also been successful, with a 13% increase in app referrals. The targeted campaigns have not only helped to re-engage inactive users but also increased bookings and conversions. The company has also seen a 10% increase in revenue per active user within the first three months of usage, indicating that the campaigns are adding more value to the existing customers.

Impact #1

The use of MoEngage to run multiple campaigns has resulted in a significant increase in user engagement for TaxiForSure. The company has seen a 9% increase in bookings done per user and an 87% increase in conversions through targeted campaigns. The referral campaigns have also been successful, with a 13% increase in app referrals. The targeted campaigns have not only helped to re-engage inactive users but also increased bookings and conversions. The company has also seen a 10% increase in revenue per active user within the first three months of usage, indicating that the campaigns are adding more value to the existing customers.

Benefit #1	9% increase in bookings done per user
Benefit #2	13% increase in App referrals
Benefit #3	87% more conversions through targeted campaigns

Benefit #1

9% increase in bookings done per user

Benefit #2

13% increase in App referrals

Benefit #3

87% more conversions through targeted campaigns

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Overview

TaxiForSure's Journey to Perfecting Customer Lifecycle: Retention, Referral, Revenue

Operational Impact

Quantitative Benefit