CenTrak Case Studies Taubman Company Case Study

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	Taubman Company Case Study CenTrak

Taubman Company Case Study

CenTrak

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management Networks & Connectivity - Bluetooth
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Indoor Positioning Systems Real-Time Location System (RTLS) Retail Store Automation
Services	Software Design & Engineering Services System Integration
Challenge	Taubman, a publicly-traded Real Estate Investment Trust (REIT) that operates high-end retail centers throughout the USA and Asia, was looking to enhance the shopping experience in their malls. They wanted to provide their clients and merchants with an exceptional experience that would drive sales. The challenge was to implement a Bluetooth Low Energy (BLE) based indoor positioning and navigation (IPIN) system throughout 18 malls by the end of 2015. They aimed to provide shoppers with a concierge app to help them at every turn and improve the overall visitor experience at the shopping malls. Read More
About Customer	The Taubman Company (NYSE: TCO) is a publicly-traded Real Estate Investment Trust (REIT) that operates high-end retail centers throughout the USA and Asia. They have thirty-five retail centers and are considered among the most prestigious shopping malls in the world. Taubman sought to find an indoor navigation SDK to power their Shopping Mall App that would provide their clients and merchants with an exceptional experience, and in turn, drive sales. They signed a contract with SPREO to implement the technology throughout eighteen malls in the United States by the end of 2015. Read More
Solution	SPREO provided an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMART™ beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for indoor positioning and indoor navigation services. The SPREO location engine enables Taubman Center and its mall tenants to integrate store information, promotions, news, buzz notifications and more. Taubman will also utilize the SPREO online platform to leverage analytics insights from venue traffic and user behavior data. The Beacon Fleet Management in the SPREO cloud dashboard ensures that the system is always live and functional. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Networks & Connectivity - Bluetooth

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Indoor Positioning Systems

Real-Time Location System (RTLS)

Retail Store Automation

Services

Software Design & Engineering Services

System Integration

Challenge

Taubman, a publicly-traded Real Estate Investment Trust (REIT) that operates high-end retail centers throughout the USA and Asia, was looking to enhance the shopping experience in their malls. They wanted to provide their clients and merchants with an exceptional experience that would drive sales. The challenge was to implement a Bluetooth Low Energy (BLE) based indoor positioning and navigation (IPIN) system throughout 18 malls by the end of 2015. They aimed to provide shoppers with a concierge app to help them at every turn and improve the overall visitor experience at the shopping malls.

About Customer

The Taubman Company (NYSE: TCO) is a publicly-traded Real Estate Investment Trust (REIT) that operates high-end retail centers throughout the USA and Asia. They have thirty-five retail centers and are considered among the most prestigious shopping malls in the world. Taubman sought to find an indoor navigation SDK to power their Shopping Mall App that would provide their clients and merchants with an exceptional experience, and in turn, drive sales. They signed a contract with SPREO to implement the technology throughout eighteen malls in the United States by the end of 2015.

Solution

SPREO provided an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMART™ beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for indoor positioning and indoor navigation services. The SPREO location engine enables Taubman Center and its mall tenants to integrate store information, promotions, news, buzz notifications and more. Taubman will also utilize the SPREO online platform to leverage analytics insights from venue traffic and user behavior data. The Beacon Fleet Management in the SPREO cloud dashboard ensures that the system is always live and functional.

Impact #1	Seamless navigation experience for visitors
Impact #2	All store information, promotions, news and buzz notifications in one versatile app
Impact #3	Analytics insights from venue traffic and user behavior data

Impact #1

Seamless navigation experience for visitors

Impact #2

All store information, promotions, news and buzz notifications in one versatile app

Impact #3

Analytics insights from venue traffic and user behavior data

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Overview

Taubman Company Case Study

Operational Impact