Alteryx Case Studies Taste the Feeling: COCA-COLA + Alteryx

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	Taste the Feeling: COCA-COLA + Alteryx Alteryx

Taste the Feeling: COCA-COLA + Alteryx

Alteryx

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics
Applicable Industries	Food & Beverage
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Supply Chain Visibility
Services	Data Science Services
Challenge	Coca-Cola, a global beverage company, has been seeking ways to balance its rich history with a relentless pursuit of innovation. The company has been using Alteryx, a data analytics platform, for various projects including geospatial intelligence, time series forecasting, and predictive modeling. One of the significant challenges was to gain insights from the Coca-Cola Freestyle machine, a touch screen fountain that allows users to create their own mixture of flavors. The company wanted to predict components that would require maintenance and understand the best product mix in different regions of the country. Read More
About Customer	The Coca-Cola Company, headquartered in downtown Atlanta, is one of the most iconic brands in the world. The company's history begins in 1886 when pharmacist Dr. John S. Pemberton invented a concentrated syrup to be served from a soda fountain. Today, over 1.9 billion Coca-Cola beverages are consumed daily around the globe. The company has managed to balance a commitment to its rich history with a relentless pursuit of innovation around one simple goal: making people happy. Coca-Cola has several hundred users across the organization, from the supply chain group to the data science team, all using Alteryx to glean insights from Coca-Cola data. Read More
Solution	Coca-Cola used Alteryx for various projects including geospatial intelligence, time series forecasting, and predictive modeling. One of the significant applications was with the Coca-Cola Freestyle machine. The company used Alteryx to predict components that would require maintenance and understand the best product mix in different regions of the country. Alteryx was used to mine troves of data from Freestyle machines across the country. Jay, a Coca-Cola employee, was able to collate and summarize historical data and automatically generate and send over 600 personalized reports to restaurant owners using Alteryx. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Predictive Analytics

Applicable Industries

Food & Beverage

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Supply Chain Visibility

Services

Data Science Services

Challenge

Coca-Cola, a global beverage company, has been seeking ways to balance its rich history with a relentless pursuit of innovation. The company has been using Alteryx, a data analytics platform, for various projects including geospatial intelligence, time series forecasting, and predictive modeling. One of the significant challenges was to gain insights from the Coca-Cola Freestyle machine, a touch screen fountain that allows users to create their own mixture of flavors. The company wanted to predict components that would require maintenance and understand the best product mix in different regions of the country.

About Customer

The Coca-Cola Company, headquartered in downtown Atlanta, is one of the most iconic brands in the world. The company's history begins in 1886 when pharmacist Dr. John S. Pemberton invented a concentrated syrup to be served from a soda fountain. Today, over 1.9 billion Coca-Cola beverages are consumed daily around the globe. The company has managed to balance a commitment to its rich history with a relentless pursuit of innovation around one simple goal: making people happy. Coca-Cola has several hundred users across the organization, from the supply chain group to the data science team, all using Alteryx to glean insights from Coca-Cola data.

Solution

Coca-Cola used Alteryx for various projects including geospatial intelligence, time series forecasting, and predictive modeling. One of the significant applications was with the Coca-Cola Freestyle machine. The company used Alteryx to predict components that would require maintenance and understand the best product mix in different regions of the country. Alteryx was used to mine troves of data from Freestyle machines across the country. Jay, a Coca-Cola employee, was able to collate and summarize historical data and automatically generate and send over 600 personalized reports to restaurant owners using Alteryx.

Impact #1	Coca-Cola was able to gain a level of insight into the Coca-Cola experience that has never been possible.
Impact #2	The company was able to predict components that would require maintenance in the near future.
Impact #3	Coca-Cola was able to understand what flavors provide the best product mix in different regions of the country.

Impact #1

Coca-Cola was able to gain a level of insight into the Coca-Cola experience that has never been possible.

Impact #2

The company was able to predict components that would require maintenance in the near future.

Impact #3

Coca-Cola was able to understand what flavors provide the best product mix in different regions of the country.

Benefit #1	Over 600 personalized reports were automatically generated and sent to restaurant owners.

Benefit #1

Over 600 personalized reports were automatically generated and sent to restaurant owners.

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Overview

Taste the Feeling: COCA-COLA + Alteryx

Operational Impact

Quantitative Benefit