Twilio
Case Studies
TaskRabbit's Global Expansion Leveraging Twilio's SMS Alerts
Overview
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TaskRabbit's Global Expansion Leveraging Twilio's SMS AlertsTwilio |
Robots - Wheeled Robots Sensors - GPS | |
Cities & Municipalities Telecommunications | |
System Integration | |
Operational Impact
The use of Twilio's services allowed TaskRabbit to successfully expand its operations to London, its first venture outside the US. The transition of its digital infrastructure overseas was smooth, with handling SMS and phone calls remaining hassle-free. The company was able to adjust its communication style to cater to the London audience, making small language tweaks on the website and toning down the marketing language. Twilio's services also helped TaskRabbit address London-specific challenges, such as privacy concerns, by enabling calls between Taskers and users without revealing their phone numbers. Furthermore, Twilio's ability to filter calls by geographic location provided a personalized experience for users, with UK users connecting to a recording with a London accent and San Francisco residents hearing a familiar West Coast twang. | |
Quantitative Benefit
Expanded to 18 cities | |
Engaged 25,000 Taskers | |
Reached 1.25 million total users | |