Case Studies
Tapad Excels in Cross-Platform Advertising with Sub-Millisecond Query Responses
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Storage Services | |
Software | |
Business Operation Sales & Marketing | |
Digital Twin Real-Time Location System (RTLS) | |
System Integration | |
Operational Impact
Tapad's platform uses Aerospike to respond to queries by combining real-time data with information from the company’s other big data storage solutions. | |
Aerospike consistently processes queries within sub-milliseconds, even as it processes some 50,000 transactions per second (TPS) per server. | |
The predictable ultra-fast performance is critical because the 50 millisecond time window for each opportunity includes the network hops between other companies’ data centers, which gives Tapad only about 25 milliseconds to respond with an offer. | |
Quantitative Benefit
Aerospike processes some 50,000 transactions per second (TPS) per server. | |
Tapad manages more than 150 billion ad impressions per month spread across almost 2 billion web browsers, mobile phones, tablets, and TVs. | |
The 50 millisecond time window for each opportunity includes the network hops between other companies’ data centers, which gives Tapad only about 25 milliseconds to respond with an offer. | |