Qlik Case Studies Tangerine gains insights from customer data thanks to Qlik (fomerly Attunity) and Microsoft

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	Tangerine gains insights from customer data thanks to Qlik (fomerly Attunity) and Microsoft Qlik

Tangerine gains insights from customer data thanks to Qlik (fomerly Attunity) and Microsoft

Qlik

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Quality Analytics
Services	Data Science Services System Integration
Challenge	Tangerine, a direct bank in Canada, was looking to become a more full-service digital bank. They wanted to listen closely to their customers and create services that their customers were looking for. This required Tangerine to have access to customer data in real time so they could respond quickly to their needs. As they began this journey, they reached out to their customers to find out what they wanted from a bank. The first step was to develop a responsive website with a user interface that easily adapts to the device customers are using to access it. The next step was to leverage customer data differently. They needed to keep track of customer feedback and complaints, which included every face-to-face and phone interaction with a customer, in addition to social media sentiment. This requirement had Tangerine’s IT team looking at the data in their current data warehouse as well as the expected growth for their data over the next several years. It also had the team looking at the time it took to move their data so that their bank managers could analyze it while the data was fresh. Read More
About Customer	Tangerine is a direct bank in Canada with nearly two million clients and close to $38 billion in assets. The bank is committed to staying competitive by listening closely to their customers and creating the kind of services that their customers are looking for. This customer-centric approach requires Tangerine to have access to customer data in real time so they can respond quickly to their needs. As Tangerine began the journey of becoming a more full-service digital bank, it reached out to its customers to find out what they wanted from a bank. The bank's commitment to customer satisfaction and its innovative approach to banking make it a leader in the Canadian banking industry. Read More
Solution	Tangerine decided to deploy the Microsoft Analytics Platform System (APS), a turnkey Big Data analytics appliance that combines Microsoft SQL Server Parallel Data Warehouse—a massively parallel processing (MPP) data warehouse technology—and the Apache Hadoop open-source Big Data platform along with Attunity Replicate, high performance data delivery software that works with all major sources and targets. They began the project by transitioning business intelligence (BI) end users to a Microsoft BI environment that included Microsoft Excel, SQL Server Analysis Services, Power BI for Office 365, and SharePoint. Next the bank used Attunity Replicate to start moving data from the existing data warehouse to the Microsoft APS environment. This solution allowed Tangerine to transform customer data into insights in a much simpler and faster way. As a result, employees can instantly access usable BI data. Using customer feedback to adjust on the fly, Tangerine is able to easily adjust new product rollouts or advertising campaigns based on real-time customer interactions. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Quality Analytics

Services

Data Science Services

System Integration

Challenge

Tangerine, a direct bank in Canada, was looking to become a more full-service digital bank. They wanted to listen closely to their customers and create services that their customers were looking for. This required Tangerine to have access to customer data in real time so they could respond quickly to their needs. As they began this journey, they reached out to their customers to find out what they wanted from a bank. The first step was to develop a responsive website with a user interface that easily adapts to the device customers are using to access it. The next step was to leverage customer data differently. They needed to keep track of customer feedback and complaints, which included every face-to-face and phone interaction with a customer, in addition to social media sentiment. This requirement had Tangerine’s IT team looking at the data in their current data warehouse as well as the expected growth for their data over the next several years. It also had the team looking at the time it took to move their data so that their bank managers could analyze it while the data was fresh.

About Customer

Tangerine is a direct bank in Canada with nearly two million clients and close to $38 billion in assets. The bank is committed to staying competitive by listening closely to their customers and creating the kind of services that their customers are looking for. This customer-centric approach requires Tangerine to have access to customer data in real time so they can respond quickly to their needs. As Tangerine began the journey of becoming a more full-service digital bank, it reached out to its customers to find out what they wanted from a bank. The bank's commitment to customer satisfaction and its innovative approach to banking make it a leader in the Canadian banking industry.

Solution

Tangerine decided to deploy the Microsoft Analytics Platform System (APS), a turnkey Big Data analytics appliance that combines Microsoft SQL Server Parallel Data Warehouse—a massively parallel processing (MPP) data warehouse technology—and the Apache Hadoop open-source Big Data platform along with Attunity Replicate, high performance data delivery software that works with all major sources and targets. They began the project by transitioning business intelligence (BI) end users to a Microsoft BI environment that included Microsoft Excel, SQL Server Analysis Services, Power BI for Office 365, and SharePoint. Next the bank used Attunity Replicate to start moving data from the existing data warehouse to the Microsoft APS environment. This solution allowed Tangerine to transform customer data into insights in a much simpler and faster way. As a result, employees can instantly access usable BI data. Using customer feedback to adjust on the fly, Tangerine is able to easily adjust new product rollouts or advertising campaigns based on real-time customer interactions.

Impact #1	Tangerine's leaders can transform customer data into insights much simpler and faster.
Impact #2	Employees can instantly access usable BI data.
Impact #3	Tangerine is able to easily adjust new product rollouts or advertising campaigns based on real-time customer interactions.

Impact #1

Tangerine's leaders can transform customer data into insights much simpler and faster.

Impact #2

Employees can instantly access usable BI data.

Impact #3

Tangerine is able to easily adjust new product rollouts or advertising campaigns based on real-time customer interactions.

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Overview

Tangerine gains insights from customer data thanks to Qlik (fomerly Attunity) and Microsoft

Operational Impact