Tangerine gains insights from customer data thanks to Qlik (fomerly Attunity) and Microsoft

Tangerine, a direct bank in Canada, was looking to become a more full-service digital bank. They wanted to listen closely to their customers and create services that their customers were looking for. This required Tangerine to have access to customer data in real time so they could respond quickly to their needs. As they began this journey, they reached out to their customers to find out what they wanted from a bank. The first step was to develop a responsive website with a user interface that easily adapts to the device customers are using to access it. The next step was to leverage customer data differently. They needed to keep track of customer feedback and complaints, which included every face-to-face and phone interaction with a customer, in addition to social media sentiment. This requirement had Tangerine’s IT team looking at the data in their current data warehouse as well as the expected growth for their data over the next several years. It also had the team looking at the time it took to move their data so that their bank managers could analyze it while the data was fresh.

Tangerine is a direct bank in Canada with nearly two million clients and close to $38 billion in assets. The bank is committed to staying competitive by listening closely to their customers and creating the kind of services that their customers are looking for. This customer-centric approach requires Tangerine to have access to customer data in real time so they can respond quickly to their needs. As Tangerine began the journey of becoming a more full-service digital bank, it reached out to its customers to find out what they wanted from a bank. The bank's commitment to customer satisfaction and its innovative approach to banking make it a leader in the Canadian banking industry.