Blue Yonder Case Studies Tallink Keeps Pricing and Revenue Ship Shape

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	Tallink Keeps Pricing and Revenue Ship Shape Blue Yonder

Tallink Keeps Pricing and Revenue Ship Shape

Blue Yonder

Technology Category	Analytics & Modeling - Predictive Analytics
Applicable Industries	Marine & Shipping
Applicable Functions	Sales & Marketing
Use Cases	Predictive Replenishment
Services	Data Science Services
Challenge	Tallink Grupp, a leading provider of premium mini-cruise and passenger transport services in the Baltic Sea region, was facing a challenge with its growing customer demand and business expansion. The company's largest revenue stream was on-board purchases, making it crucial to consider ancillary revenues in addition to ticket revenues when making pricing policies and revenue decisions. The company was also dealing with an abundance of last-minute online travel bookings, which made it difficult to make effective pricing decisions. Tallink felt that automation of pricing decisions would free them to focus on new trends that could boost revenue. Read More
About Customer	Tallink Grupp is the leading provider of premium mini-cruise and passenger transport services in the Baltic Sea region. The company is continually innovating to keep pace with growing customer demand and business expansion through automation. With on-board purchases becoming Tallink’s largest revenue stream, it became critical to take ancillary revenues into account, in addition to ticket revenues, when supporting pricing policies and revenue decisions. Tallink’s vision is to pioneer Europe’s premium and business ocean liner travel market. Read More
Solution	Tallink partnered with Blue Yonder to implement a solution that would consider on-board revenues in the optimization process to maximize the total contribution from all customers. The Blue Yonder solution allowed Tallink to prioritize everyday work to focus on the most important issues and revenue opportunities. The solution’s flexible business rules enabled Tallink to keep departures selling as expected while focusing instead on new trends that needed more attention to boost revenues. Since implementation, Tallink has seen increases in passenger numbers and revenues, improving utilization by up to 8%. The company has been able to make transformative progress and redefine their customer experience, also benefiting from an uptick in demand forecast accuracy. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Applicable Industries

Marine & Shipping

Applicable Functions

Sales & Marketing

Use Cases

Predictive Replenishment

Services

Data Science Services

Challenge

Tallink Grupp, a leading provider of premium mini-cruise and passenger transport services in the Baltic Sea region, was facing a challenge with its growing customer demand and business expansion. The company's largest revenue stream was on-board purchases, making it crucial to consider ancillary revenues in addition to ticket revenues when making pricing policies and revenue decisions. The company was also dealing with an abundance of last-minute online travel bookings, which made it difficult to make effective pricing decisions. Tallink felt that automation of pricing decisions would free them to focus on new trends that could boost revenue.

About Customer

Tallink Grupp is the leading provider of premium mini-cruise and passenger transport services in the Baltic Sea region. The company is continually innovating to keep pace with growing customer demand and business expansion through automation. With on-board purchases becoming Tallink’s largest revenue stream, it became critical to take ancillary revenues into account, in addition to ticket revenues, when supporting pricing policies and revenue decisions. Tallink’s vision is to pioneer Europe’s premium and business ocean liner travel market.

Solution

Tallink partnered with Blue Yonder to implement a solution that would consider on-board revenues in the optimization process to maximize the total contribution from all customers. The Blue Yonder solution allowed Tallink to prioritize everyday work to focus on the most important issues and revenue opportunities. The solution’s flexible business rules enabled Tallink to keep departures selling as expected while focusing instead on new trends that needed more attention to boost revenues. Since implementation, Tallink has seen increases in passenger numbers and revenues, improving utilization by up to 8%. The company has been able to make transformative progress and redefine their customer experience, also benefiting from an uptick in demand forecast accuracy.

Impact #1	Improved utilization, increasing the number of passengers by up to 8% on managed departures
Impact #2	Improvement in demand forecast accuracy, transforming the business to act proactively
Impact #3	Better management of staffing, replenishment and supply chain requirements with deeper visibility into demand insights

Impact #1

Improved utilization, increasing the number of passengers by up to 8% on managed departures

Impact #2

Improvement in demand forecast accuracy, transforming the business to act proactively

Impact #3

Better management of staffing, replenishment and supply chain requirements with deeper visibility into demand insights

Benefit #1	Increased utilization by up to 8%
Benefit #2	Maximized ability to shape demand through optimized pricing

Benefit #1

Increased utilization by up to 8%

Benefit #2

Maximized ability to shape demand through optimized pricing

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Overview

Tallink Keeps Pricing and Revenue Ship Shape

Operational Impact

Quantitative Benefit