Conversica
Case Studies
Talend's Successful Implementation of Conversica® to Drive Revenue and Pipeline Opportunities
Overview
Talend's Successful Implementation of Conversica® to Drive Revenue and Pipeline OpportunitiesConversica |
Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery Oil & Gas | |
Product Research & Development Sales & Marketing | |
Demand Planning & Forecasting Leasing Finance Automation | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
The implementation of Conversica's AI Assistant, Cara Daly, brought about significant operational results for Talend. The AI assistant was able to engage with lower-tiered leads that were previously left untouched, maximizing their potential. The technology was seamlessly integrated into the existing sales organization, complementing the existing marketing automation solution. The AI assistant was seen as a valuable team member, handling a significant volume of leads and achieving a high engagement rate. The technology was used globally, with good results seen worldwide. The AI assistant was promoted to permanent employee status, handling all C-ranked leads. The implementation of Conversica did not compromise the experience prospective customers have with Talend's brand, and the AI assistant was seen as an indispensable part of the sales team. | |
Quantitative Benefit
Achieved 31% engagement rate | |
Surfaced 890 hot leads | |
Created $10 million in pipeline opportunities | |