Case Studies
Taking Ownership of Recruitment Marketing
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Remote Monitoring & Control Systems | |
Telecommunications | |
Business Operation Human Resources | |
Software Design & Engineering Services System Integration | |
Operational Impact
Hyper-personalized Career Site: By implementing a Phenom Career Site, UScellular™ candidates started to receive AI-driven job recommendations based on their skills, interests, and geographic location. Further, both active and passive candidates were captured in the Phenom CRM. | |
Fast Content Management: With Phenom CMS, UScellular™ was able to save time and eliminate additional steps with the branding team — and taking more control helped them increase productivity. The TA team was provided the ability to create landing pages, tailor specific messaging for events, and rapidly respond in real time to necessary changes. | |
More Effective Campaigns: To increase brand awareness and applicant flow for the corporate office, UScellular™ used Phenom Campaigns to launch a recruitment marketing campaign targeting the Chicago area. With the ability to put tracking tokens on each digital channel, the company was able to try better channels and maximize recruitment spend. | |
Quantitative Benefit
Increase in career site traffic | |
Increase in applications | |
Increase in applications from campaigns | |