Tableau Case Studies Tableau Delivers Rapid Analytics and Reporting for Marketing Automation Application

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	Tableau Delivers Rapid Analytics and Reporting for Marketing Automation Application Tableau

Tableau Delivers Rapid Analytics and Reporting for Marketing Automation Application

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Software
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Predictive Quality Analytics
Services	Data Science Services
Challenge	Predicta, an online marketing intelligence services company, was facing a challenge with its product development and customer service. The company's developers were spending a significant amount of time creating filters, drill-downs, graphs, and other capabilities into the company’s product interfaces. This was diverting a large share of developmental resources from creating new features. Additionally, Predicta’s current analytical capabilities required technical knowledge, causing customer questions to be directed to IT instead of the analysts, further impacting IT’s productivity. Predicta recognized that it needed to improve reporting capabilities to enhance the customer experience and make the best use of resources. Read More
About Customer	Predicta is a company that specializes in online marketing intelligence services. Founded in 1999, the company has developed proprietary solutions that include an ad serving platform and a Web analytics suite. These solutions allow online marketers to leverage the power of the Internet as a new marketing channel. Predicta's services are designed to provide insights and intelligence that can help marketers optimize their online marketing strategies and achieve better results. Read More
Solution	Predicta decided to implement Tableau as the main analysis and reporting solution. This decision was aimed at freeing up development and IT resources and making the customer experience significantly easier. With Tableau, Predicta developers were able to dedicate 70% more time to creating product-enhancing features. In addition, Predicta analysts and customers now have the ability to quickly explore data through easily customized visualization— something the old software couldn’t do. Visualizations that used to take 2 weeks now take only hours with Tableau. The analysts themselves can now generate more effective visualizations by leveraging expertise about specific customers’ needs that IT does not have. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Software

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Predictive Quality Analytics

Services

Data Science Services

Challenge

Predicta, an online marketing intelligence services company, was facing a challenge with its product development and customer service. The company's developers were spending a significant amount of time creating filters, drill-downs, graphs, and other capabilities into the company’s product interfaces. This was diverting a large share of developmental resources from creating new features. Additionally, Predicta’s current analytical capabilities required technical knowledge, causing customer questions to be directed to IT instead of the analysts, further impacting IT’s productivity. Predicta recognized that it needed to improve reporting capabilities to enhance the customer experience and make the best use of resources.

About Customer

Predicta is a company that specializes in online marketing intelligence services. Founded in 1999, the company has developed proprietary solutions that include an ad serving platform and a Web analytics suite. These solutions allow online marketers to leverage the power of the Internet as a new marketing channel. Predicta's services are designed to provide insights and intelligence that can help marketers optimize their online marketing strategies and achieve better results.

Solution

Predicta decided to implement Tableau as the main analysis and reporting solution. This decision was aimed at freeing up development and IT resources and making the customer experience significantly easier. With Tableau, Predicta developers were able to dedicate 70% more time to creating product-enhancing features. In addition, Predicta analysts and customers now have the ability to quickly explore data through easily customized visualization— something the old software couldn’t do. Visualizations that used to take 2 weeks now take only hours with Tableau. The analysts themselves can now generate more effective visualizations by leveraging expertise about specific customers’ needs that IT does not have.

Impact #1	Predicta developers are now able to dedicate 70% more time to creating product-enhancing features.
Impact #2	Predicta analysts and customers now have the ability to quickly explore data through easily customized visualization.
Impact #3	Visualizations that used to take 2 weeks now take only hours with Tableau.

Impact #1

Predicta developers are now able to dedicate 70% more time to creating product-enhancing features.

Impact #2

Predicta analysts and customers now have the ability to quickly explore data through easily customized visualization.

Impact #3

Visualizations that used to take 2 weeks now take only hours with Tableau.

Benefit #1	70% more time for developers to create product-enhancing features.
Benefit #2	Reduction in time to create visualizations from 2 weeks to a few hours.

Benefit #1

70% more time for developers to create product-enhancing features.

Benefit #2

Reduction in time to create visualizations from 2 weeks to a few hours.

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Overview

Tableau Delivers Rapid Analytics and Reporting for Marketing Automation Application

Operational Impact

Quantitative Benefit