Radar
Case Studies
T-Mobile Tuesdays: Enhancing Customer Experience with Location-Targeted Offers
Overview
T-Mobile Tuesdays: Enhancing Customer Experience with Location-Targeted OffersRadar |
Sensors - Autonomous Driving Sensors Sensors - GPS | |
Geofencing Real-Time Location System (RTLS) | |
Operational Impact
The implementation of Radar's Geofencing solutions has significantly improved the T-Mobile Tuesdays program. The ability to customize the 'nearby region' based on an individual offer has increased the relevancy of the offers, leading to higher app engagement, customer satisfaction, and retention. The process of geo-targeting is no longer manual and error-prone, but automated and accurate. This has reduced customer complaints about the unavailability of offers in their area. The extensibility of Radar’s platform has also allowed T-Mobile to rapidly roll out additional features for the program and expand upon location-based features in the T-Mobile Tuesdays app, ensuring that they continue to meet customer needs and grow the program. | |
Quantitative Benefit
25K+ geofences created | |
520M offers delivered | |
Over $1B saved for customers | |