Acquia DAM Case Studies T-Mobile's Transformation with Acquia DAM for Enhanced Connectivity and Content Management

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	T-Mobile's Transformation with Acquia DAM for Enhanced Connectivity and Content Management Acquia DAM

T-Mobile's Transformation with Acquia DAM for Enhanced Connectivity and Content Management

Acquia DAM

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries Networks & Connectivity - Global Navigation Satellite System (GNSS)
Applicable Industries	Equipment & Machinery Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Asset Health Management (AHM) Smart Campus
Services	System Integration
Challenge	T-Mobile, the second largest wireless provider, had been using a digital asset management (DAM) system to manage and distribute their marketing content. However, the existing DAM system had functionality limitations that prevented it from scaling with T-Mobile's business growth. The situation was further complicated when Sprint merged with T-Mobile, bringing two additional DAM systems into their combined technology stack. The challenge was to consolidate these three disjointed DAM platforms into a single, optimized solution that could support content operations across the entire organization. Read More
About Customer	T-Mobile is a leading wireless provider based in Bellevue, Washington. The company provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Sprint. T-Mobile has been connecting customers with cell phone coverage and service for decades and has processes and tools to stay connected internally. They have long used digital asset management (DAM) software to distribute branded content to employees and partners across multiple lines of business. Read More
Solution	T-Mobile developed a strategy to build and launch a centralized system, a new Acquia DAM site named the T-Mobile Asset Portal (TMAP). Acquia DAM was chosen for its scalability and flexibility, allowing T-Mobile to meet their current needs and plan for future growth. With the Portals application in Acquia DAM, T-Mobile could create and share curated collections of assets with specific audiences, creating a secure, one-stop shop for anyone to browse and download approved content. The new system also served as a content lifecycle hub, archiving and centralizing campaign content, providing insights for future content planning. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Networks & Connectivity - Global Navigation Satellite System (GNSS)

Applicable Industries

Equipment & Machinery

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Smart Campus

Services

System Integration

Challenge

T-Mobile, the second largest wireless provider, had been using a digital asset management (DAM) system to manage and distribute their marketing content. However, the existing DAM system had functionality limitations that prevented it from scaling with T-Mobile's business growth. The situation was further complicated when Sprint merged with T-Mobile, bringing two additional DAM systems into their combined technology stack. The challenge was to consolidate these three disjointed DAM platforms into a single, optimized solution that could support content operations across the entire organization.

About Customer

T-Mobile is a leading wireless provider based in Bellevue, Washington. The company provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Sprint. T-Mobile has been connecting customers with cell phone coverage and service for decades and has processes and tools to stay connected internally. They have long used digital asset management (DAM) software to distribute branded content to employees and partners across multiple lines of business.

Solution

T-Mobile developed a strategy to build and launch a centralized system, a new Acquia DAM site named the T-Mobile Asset Portal (TMAP). Acquia DAM was chosen for its scalability and flexibility, allowing T-Mobile to meet their current needs and plan for future growth. With the Portals application in Acquia DAM, T-Mobile could create and share curated collections of assets with specific audiences, creating a secure, one-stop shop for anyone to browse and download approved content. The new system also served as a content lifecycle hub, archiving and centralizing campaign content, providing insights for future content planning.

Impact #1	With Acquia DAM, T-Mobile achieved brand consistency by providing a single source of truth for their content and processes. This ensured that everyone involved in a marketing campaign knew exactly where to find the assets and information they needed to represent the T-Mobile brand accurately across all channels. The new system also increased ROI by extending the value of their content investment, ensuring assets could be used and repurposed across their customer experience. Furthermore, T-Mobile strengthened their connectivity by connecting their marketing, creative, and partner teams with the content needed to support all of their campaigns.

Impact #1

With Acquia DAM, T-Mobile achieved brand consistency by providing a single source of truth for their content and processes. This ensured that everyone involved in a marketing campaign knew exactly where to find the assets and information they needed to represent the T-Mobile brand accurately across all channels. The new system also increased ROI by extending the value of their content investment, ensuring assets could be used and repurposed across their customer experience. Furthermore, T-Mobile strengthened their connectivity by connecting their marketing, creative, and partner teams with the content needed to support all of their campaigns.

Benefit #1	308K downloads in the last 12 months
Benefit #2	43K embed views in the last 12 months
Benefit #3	4K total users

Benefit #1

308K downloads in the last 12 months

Benefit #2

43K embed views in the last 12 months

Benefit #3

4K total users

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Overview

T-Mobile's Transformation with Acquia DAM for Enhanced Connectivity and Content Management

Operational Impact

Quantitative Benefit