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SYSPRO Case Study

Functional Applications - Enterprise Resource Planning Systems (ERP)
Food & Beverage
Business Operation
Sales & Marketing
Software Design & Engineering Services
System Integration
Genesis Today experienced rapid growth of 1,030% from 2004 to 2006, necessitating a new software system to manage their operations. The company distributes approximately 150 different SKUs of nutritional products through six manufacturing facilities and three warehouses, filling around 4,000 orders per month. Their existing software, QuickBooks, was insufficient to handle the increased volume and complexity of their operations. Genesis needed a solution that could track orders from booking through invoicing, manage line item data, and interface with multiple departments.
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Genesis Today, headquartered in Austin, Texas, is a manufacturer of natural health supplements aimed at internal cleansing, regeneration, and addressing specific health issues such as weight loss, joint health, immune health, and sleep patterns. Established in 2001, the company prides itself on developing products in prestigious nutritional clinics, overseen by experts from various medical and scientific fields. Unlike other companies, Genesis Today focuses on being the best and most respected in the industry rather than the largest. Their products are distributed to retail markets after rigorous testing, and they aim to be seen more as healers than marketers.
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Genesis Today selected SYSPRO software after evaluating six alternatives. SYSPRO was chosen for its robust CRM module that interfaces with accounting, competitive pricing, modularity, and reputation for problem-free upgrades. The implementation of SYSPRO provided Genesis with comprehensive order tracking capabilities, multi-department interfacing, and scalable solutions to support their exponential growth. The software also offered multiple security options and an affordable ERP solution, enabling Genesis to manage their operations more efficiently and effectively.
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Genesis Today can now monitor order volumes, staff distribution correctly, and project monthly revenues based on bookings.
The SYSPRO software allows for the creation of various reports, supporting sales, marketing, and other departments, and facilitating smooth annual audits.
The CRM interface with SYSPRO accounting has significantly reduced data entry efforts, improving accuracy and efficiency.
Net income of 2,200% of the software cost over two years.
50% reduction in data entry efforts.
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